How to Generate Leads Using Facebook : Unveiling some Best Practices and Methods to Start Generating Leads for your Business Instantly.
Every Business is looking for leads. A continuous steady flow of leads and a decent pipeline is what makes the sales department content with the job done by the marketing department.
The Most Fundamental ways used in generating Leads sales Via Facebook Social Media Marketing (SMM)
More than 50 % of marketers are reported to have used Facebook for lead generation and the other half has on some point on another considered generating leads for their business.
What is more lucrative about Facebook than any other medium? What draws more attention to Facebook as one of the best lead generating sites?
Simply because everyone is using Facebook. With 1.49 Billion monthly active users, Facebook has surpassed any other website.
In this article, we would take you through the complete procedure of generating leads through Facebook. [ How to generate leads without making cold calls ]
Best Ways of Generating Leads through Facebook – Social Media Tips for Beginners
# 1. Using ‘Call to action’ button for leads
Facebook Call to Action Buttons for Lead Generation
Facebook realized what its business page is lacking and they introduced ‘the call to action button’ in December 2014.
The Call to action button can be selected for any of the following seven actions:
a. Contact Us
c. Book Now
d. Watch Video
e. Shop Now
f. Play Game
g. Use App
It saves the time of the prospect and we understand how important is the time factor in earning or losing a prospect from making a buying decision.
#2. Start using ‘Facebook Events’ to search leads
|Facebook Events for Lead Generation|
Facebook events have been a great medium to generate qualified leads. Right from the night club to health club, all events and exhibitions and happenings open to attendees launch their events through the Facebook page.
It generates massive awareness by its flexibility to invite end number of invitees and by friend’s Facebook feeds.
People may choose to be attending or not attending the event. It not only help in leads but also helps analyze to some extent and prepare for the volume influx.
A. Events for Festive or Big sale day
Have a look at the event by Snapdeal for its Monday sale during Diwali this year. ➤ Snapdeal fashion Monday
Check out a recent H&M store launch Facebook event page Check out a recent H&M Store launch Facebook Event.
B. Events for Webinars
Webinars across all the have industries been gaining massive influx and some are solely generating leads through Facebook events. Hosts are in better position to analyze their audience as a Facebook page gives a fairly better sneak peak of customer’s profile than any other medium.
➤ How to use webinars to generate leads for your business
# 3. Run Contests
Make Use of Facebook Contests for Leads Sales Generation
An intelligently optimized contest is likely to get more qualified leads down the funnel than any other Facebook methods.
#4. Facebook ads
Tips to remember while creating ads on Facebook
Following should be kept in mind while designing a Facebook ad:
A. Kind of image you are using highly affects the click through rate.
B. Ad headline is the second most important factor in getting you both quality and quantity of clicks.
C. An appropriate ads targeting will decide who is clicking on your ads and what is the potential of the click.
Share your views-
I hope you will give your Facebook promotion a boost by getting quality leads from it reading the above mentioned important tips. A more than 50% of marketers use Facebook today for lead generation and other half aspires.
What are your specific plans to trap quality leads from Facebook? Which method to you is more successful than others? Please share your opinion and ideas into the comments!