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Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Marketing Automation Facts To Up Your Marketing Strategy

Posted on 13 June, 2017 No comments


Marketing Automation - The concept.



If you go with wikipedia then it describes the marketing automation as the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. 

The technology of marketing automation makes these tasks easier. With this technique marketing departments and organizations can market on multiple channels/platforms online like social media, email, websites and others in a more effective way with repetitive tasks being automated.



To put in brief, marketing automation helps in increasing the efficiency of operations so as to generate more revenue by streamlining the process, automating the same and measuring the marketing tasks against standards.

Marketing Automation Facts to Up your Marketing Strategy


Facts attached to Marketing Automation:





1. Since the year 2011 or even earlier than that, about 79% of businesses that massively successful have been using this technique of marketing automation. Moreover, if we see in detail maximum of the big businesses have been using it for four years per least.


2. The companies that are using marketing  automation currently are performing far more better than their competitors. About 63% of the companies (which means 2/3 of them) from amongst all that using it falls under the category of good performers in comparison with their peers.



3. With marketing automation you can send customized or say personalised email to every customer of yours irrespective of any limit as far as number of customers are concerned. Doing so will increase your revenue by about 700% as against the emails you have shooted. Therefore, this technique is customizable for every customer.


Learn to increase email Subscription List with these killer tips 




4. Another amazing fact about marketing automation is that its tools helps you lower down the amount of work or say number of tasks you and your team has to do. It saves your time as well as money by making the task get completed quickly.



5. With Marketing automation you will be able to deliver your content to the right audience at the right time. This will make your content delivery timing perfect through which you will be able to generate more and more qualified leads.

The businesses that use marketing automation generate 3.5 times more qualified leads i-e it increases by 451% as compared to those who doesn't apply this.



Why and Where Content Marketing Pays off?





6. With more relevant content, right audience, right timing of content delivery, and business gaining more qualified leads (as mentioned in the previous point) conversion rate improves drastically. With this marketing automation technique, the conversion rate tends to increase by an average of 53%.


How to get more Leads from your website?




7. Do not confuse marketing automation as a marketing tool but rather it is a technique the improves and optimizes your marketing efforts to make it a success to great extent.



8. Marketing automation helps you provide numerous SEO benefits by streamlining the delivery of your content. It will improve your ranking in the search engine results.


SEO or Content marketing: Which is better for Website ranking?




9. With marketing automation right leads are delivered to your sales team and they are able to carry out the communication & follow up process with the leads in a hassle free way without any gaps & error like no response or so.



To summarize let us just list down some of the major benefits of using marketing automation:




1. A huge time saver.


2. Helps maintaining consistency.



3. Allows you to reach out every single customer in a personalized way.


4. Saves your money.


5. Easy to use for all.



6. Provides you detailed reports & keeps track of all that you do be it mailing, social media or other stuff.



7. Helps to create a consistent brand presence on various channels.


Marketing automation is extremely beneficial for the business. There are various other advantages of it if we go into the detail and elaborate it. 


Talking about marketing automation platforms, then we have multiple of these like Oracle Eloqua, OutMarket, Sales Fusion, LeadSquared, HubSpot, Marketo, Pardot, Act-On, Infusionsoft, etc.





Marketing Automation - The concept.



If you go with wikipedia then it describes the marketing automation as the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. 

The technology of marketing automation makes these tasks easier. With this technique marketing departments and organizations can market on multiple channels/platforms online like social media, email, websites and others in a more effective way with repetitive tasks being automated.



To put in brief, marketing automation helps in increasing the efficiency of operations so as to generate more revenue by streamlining the process, automating the same and measuring the marketing tasks against standards.

Marketing Automation Facts to Up your Marketing Strategy


Facts attached to Marketing Automation:





1. Since the year 2011 or even earlier than that, about 79% of businesses that massively successful have been using this technique of marketing automation. Moreover, if we see in detail maximum of the big businesses have been using it for four years per least.


2. The companies that are using marketing  automation currently are performing far more better than their competitors. About 63% of the companies (which means 2/3 of them) from amongst all that using it falls under the category of good performers in comparison with their peers.



3. With marketing automation you can send customized or say personalised email to every customer of yours irrespective of any limit as far as number of customers are concerned. Doing so will increase your revenue by about 700% as against the emails you have shooted. Therefore, this technique is customizable for every customer.


Learn to increase email Subscription List with these killer tips 




4. Another amazing fact about marketing automation is that its tools helps you lower down the amount of work or say number of tasks you and your team has to do. It saves your time as well as money by making the task get completed quickly.



5. With Marketing automation you will be able to deliver your content to the right audience at the right time. This will make your content delivery timing perfect through which you will be able to generate more and more qualified leads.

The businesses that use marketing automation generate 3.5 times more qualified leads i-e it increases by 451% as compared to those who doesn't apply this.



Why and Where Content Marketing Pays off?





6. With more relevant content, right audience, right timing of content delivery, and business gaining more qualified leads (as mentioned in the previous point) conversion rate improves drastically. With this marketing automation technique, the conversion rate tends to increase by an average of 53%.


How to get more Leads from your website?




7. Do not confuse marketing automation as a marketing tool but rather it is a technique the improves and optimizes your marketing efforts to make it a success to great extent.



8. Marketing automation helps you provide numerous SEO benefits by streamlining the delivery of your content. It will improve your ranking in the search engine results.


SEO or Content marketing: Which is better for Website ranking?




9. With marketing automation right leads are delivered to your sales team and they are able to carry out the communication & follow up process with the leads in a hassle free way without any gaps & error like no response or so.



To summarize let us just list down some of the major benefits of using marketing automation:




1. A huge time saver.


2. Helps maintaining consistency.



3. Allows you to reach out every single customer in a personalized way.


4. Saves your money.


5. Easy to use for all.



6. Provides you detailed reports & keeps track of all that you do be it mailing, social media or other stuff.



7. Helps to create a consistent brand presence on various channels.


Marketing automation is extremely beneficial for the business. There are various other advantages of it if we go into the detail and elaborate it. 


Talking about marketing automation platforms, then we have multiple of these like Oracle Eloqua, OutMarket, Sales Fusion, LeadSquared, HubSpot, Marketo, Pardot, Act-On, Infusionsoft, etc.




Top of the Funnel Marketing : Do's and Dont's

Posted on 24 May, 2017 No comments

Making the Top of the Funnel Marketing Work with these Do's and Don'ts 



To begin with let us first understand the concept of the top of the funnel marketing.
Top of funnel marketing basically refers to efforts aimed at awareness and consideration while conversion is the bottom of the funnel. 


The stages herein are awareness, consideration, intention and conversion. The whole process from right from generating awareness to educating prospect to creating a buzz around your brand so as to finally convert your prospect/lead into customer is what this marketing concept all about. 

This process is considered as completed or say it comes to an end when all your marketing efforts pay of and money flows into the company's bank account. 
To succeed in a business, at first place you need to get your prospective buyers aware of you and your service. 
Top of The Funnel Marketing: Do's and Don'ts

The game is all about getting your customers in & engaged.

>> Follow these 08 Basic Tips for Customer Retention

This can't be imagined in the absence of marketing. Marketing is the most powerful weapon in the business provided you have the skills to excel in that zone.

Top of the funnel marketing is spreading the word out about your product without saying too much

Herein it is not about spamming your target audience in any way instead this marketing concept is focused towards getting the attention of customers and making them aware about you via content marketing and thought leadership.

This article will guide you through the do's and don'ts that applies here in top of the funnel marketing. 





Let us take a look:



1.1 Do Play Smart as a Marketer

Smart Marketer




'Recognize the people that have chosen your product over competitors as well as the ones who chose your competitors over you.' 






Identify your customers by doing all sorts of research. See what provoked them to buy from you or your competitor. Try to find out the driving force behind the decision they took. Not merely this, infact also know the people who haven't considered any of your products yet.

This will help you in understanding their mind, their emotions and you can mold the content accordingly to make it appealing for them.


1.2 Don't make assumptions


Don't Assume

Because not everyone will be in need of your product. You never know who wants your product unless you do some research about your customers. 

Therefore, do not do this silly blunder of thinking that everyone is your customer and you can persuade anyone to buy your product.

>>Killer Strategies for Up-selling your Products


2.1 Do go strong with your top of funnel content and use it to build your image

Content


The thing is, if you are able to attract your potential customers and successful in making them realize how beneficial your product can be for them instead of just pushing on the sale forcefully than your half battle is achieved already. 


Make sure your content is not confined to your website but it should be at all the possible places where the chances of your potential customers being present exist. 

Also see to it that the format used for the top of the funnel content is that which can appeal them be it reports, graphics or whatsoever.

>> Significance of Content Marketing in Driving Sales


2.2 Don't just talk about your product

Offer Solutions


You must know that it takes time for the potential customers to develop trust in you. 

At the first meet if you just keep on praising your product and ask or force them to buy then this will be the most stupid thing done. 


Talk about the issues that your product can solve and what other advantages are there of using it. Talk about the goals that your prospects want to achieve and how your product can play a huge role in it. 

This will get them interested in your offering which will ultimately pave way for lead conversion.

>> Master Sales Negotiation with these 07 Phycological Strategies


3.1 Do utilise the available technology in the best way possible


Utilise the Technology


Today with the advent of technology, a lot of tools are available. 



Technology has changed the whole scenario. It is up to you how best are you able to exploit it.







Talking in the context of sales & marketing, so for that too we have ample of tools available which can make you an expert in your field and simplify maximum of your work thereby increasing your productivity. 


>> 12 Popular Online Advertising methods


You can keep an eye on your competitors, their strategies, what the market is upto, where your customers are landing to obtain information on products & services and a lot more these. 

>> Top 5 Online Tools to Keep an Eye on the Competitors


3.2 Don't spam

Don't Spam




Do not flood your prospects with emails, messages, tweets or calls for they can get annoyed and you may lose them forever. 

Also, this will affect your reputation as you will be considered as the spammed and not any reputed brand.








These were some of the do's and dont's that you must abide by. Other than these, also never forget that the salesforce plays a huge role in the success of any business. Therefore never ignore them. 

They need proper training and guidance in order to deliver their best. So make them learn how to deal with the customers, how to begin & end the conversation, give them ideas and relevant points that could help them in dealing with the questions shot by the customers. 

Moreover provide them extra knowledge  by giving additional content on marketing that they could need & which can make their work easy so that they don't get stuck anywhere in the sales process.


Infographic by: ads2020.marketing




Making the Top of the Funnel Marketing Work with these Do's and Don'ts 



To begin with let us first understand the concept of the top of the funnel marketing.
Top of funnel marketing basically refers to efforts aimed at awareness and consideration while conversion is the bottom of the funnel. 


The stages herein are awareness, consideration, intention and conversion. The whole process from right from generating awareness to educating prospect to creating a buzz around your brand so as to finally convert your prospect/lead into customer is what this marketing concept all about. 

This process is considered as completed or say it comes to an end when all your marketing efforts pay of and money flows into the company's bank account. 
To succeed in a business, at first place you need to get your prospective buyers aware of you and your service. 
Top of The Funnel Marketing: Do's and Don'ts

The game is all about getting your customers in & engaged.

>> Follow these 08 Basic Tips for Customer Retention

This can't be imagined in the absence of marketing. Marketing is the most powerful weapon in the business provided you have the skills to excel in that zone.

Top of the funnel marketing is spreading the word out about your product without saying too much

Herein it is not about spamming your target audience in any way instead this marketing concept is focused towards getting the attention of customers and making them aware about you via content marketing and thought leadership.

This article will guide you through the do's and don'ts that applies here in top of the funnel marketing. 





Let us take a look:



1.1 Do Play Smart as a Marketer

Smart Marketer




'Recognize the people that have chosen your product over competitors as well as the ones who chose your competitors over you.' 






Identify your customers by doing all sorts of research. See what provoked them to buy from you or your competitor. Try to find out the driving force behind the decision they took. Not merely this, infact also know the people who haven't considered any of your products yet.

This will help you in understanding their mind, their emotions and you can mold the content accordingly to make it appealing for them.


1.2 Don't make assumptions


Don't Assume

Because not everyone will be in need of your product. You never know who wants your product unless you do some research about your customers. 

Therefore, do not do this silly blunder of thinking that everyone is your customer and you can persuade anyone to buy your product.

>>Killer Strategies for Up-selling your Products


2.1 Do go strong with your top of funnel content and use it to build your image

Content


The thing is, if you are able to attract your potential customers and successful in making them realize how beneficial your product can be for them instead of just pushing on the sale forcefully than your half battle is achieved already. 


Make sure your content is not confined to your website but it should be at all the possible places where the chances of your potential customers being present exist. 

Also see to it that the format used for the top of the funnel content is that which can appeal them be it reports, graphics or whatsoever.

>> Significance of Content Marketing in Driving Sales


2.2 Don't just talk about your product

Offer Solutions


You must know that it takes time for the potential customers to develop trust in you. 

At the first meet if you just keep on praising your product and ask or force them to buy then this will be the most stupid thing done. 


Talk about the issues that your product can solve and what other advantages are there of using it. Talk about the goals that your prospects want to achieve and how your product can play a huge role in it. 

This will get them interested in your offering which will ultimately pave way for lead conversion.

>> Master Sales Negotiation with these 07 Phycological Strategies


3.1 Do utilise the available technology in the best way possible


Utilise the Technology


Today with the advent of technology, a lot of tools are available. 



Technology has changed the whole scenario. It is up to you how best are you able to exploit it.







Talking in the context of sales & marketing, so for that too we have ample of tools available which can make you an expert in your field and simplify maximum of your work thereby increasing your productivity. 


>> 12 Popular Online Advertising methods


You can keep an eye on your competitors, their strategies, what the market is upto, where your customers are landing to obtain information on products & services and a lot more these. 

>> Top 5 Online Tools to Keep an Eye on the Competitors


3.2 Don't spam

Don't Spam




Do not flood your prospects with emails, messages, tweets or calls for they can get annoyed and you may lose them forever. 

Also, this will affect your reputation as you will be considered as the spammed and not any reputed brand.








These were some of the do's and dont's that you must abide by. Other than these, also never forget that the salesforce plays a huge role in the success of any business. Therefore never ignore them. 

They need proper training and guidance in order to deliver their best. So make them learn how to deal with the customers, how to begin & end the conversation, give them ideas and relevant points that could help them in dealing with the questions shot by the customers. 

Moreover provide them extra knowledge  by giving additional content on marketing that they could need & which can make their work easy so that they don't get stuck anywhere in the sales process.


Infographic by: ads2020.marketing




How To Negotiate Better Deals With the Vendors : Negotiation Skills

Posted on 10 May, 2017 No comments

Negotiation Skills are a must for every Business Person or Sales Person: Learn to Grab Best Deals



Be it big or small, all kinds of agencies, businesses get into the negotiation process. Vendors negotiating with customers, business negotiating with other business, partners negotiating with clients and so on. 

Every party wants to get the deal done in its own favor. But only a few master the art of negotiating.

Following are some of the traits of a good negotiater:

1. A Good Listener
2. Sensible communication
3. Right reaction Timings
4. Patience
5. Confident
6. Friendly yet diplomatic
7. Witty




Negotiation Skills



Not that negotiation is difficult but it needs practice and being a little diplomat here is not bad.

>>> What are the 7 Psychological Strategy every Negotiator must Know? 

One needs to identify the needs of the concerned party and present to them a solution which is beneficial for both the parties. The negotiater should be smart enough to be talking and bringing out the best for the other party while dealings and still be able to get benefited from the deal.

They should be highlighting the benefits of the other party and not much of their own.

In this article we will highlight a few tips negotiating tips which could help you deal in a better way with vendors. Here they are:



>>> Learn these worst negotiation mistakes, and never do it again.



1. Always Start Friendly





A Friendly Start
In the beginning of the negotiation always try to make a connection and establish a good rapport with the other party. 

Try to find some similarities if you can. The initial few minutes of negotiation will give you the idea of what the outcome will be. 

Although, it would be difficult to maintain the softness for long yet you can try to stay calm & polite in your tone rather than 
heating up the negotiation too early.

2. Be Clear With Your Facts & Figures    




Facts & Figures
When getting into negotiation make sure you have done your homework well. With the homework it is meant that you need to do a detailed background research to get your facts and figures right on the topic of negotiation. 

Let not the other party beat you down because you are lacking in logical & relevant points to put before. Show them that you know your thing. 

Take best advantage of the data and lead!


3. Know What's Driving Them




Negotiation is not a policy. It's a technique.
Know their Interests
It's something you use when it's to your advantage, and something that you don't use when it's not to your advantage. 
~ John Bolton


Unless & until you know what's pushing them into this negotiation, you cannot convince a vendor. 

Are they price sensitive? Or Is it that make sale is important to them? 

Reason could be anything. 

They might have to meet some sales target. 
So in order to take negotiation in the right direction, you must know what's driving them.

>>> 5 Killer Marketing rules to Generate Sales Leads


4. Get Understanding Of Their Acquisition Cost



Acquisition Cost
Do not hesitate to work the deal in your favor. Do you have any idea that what does it costs for the vendors and technology companies to acquire a customer? 

To your knowledge here, to get you to the point of the negotiation is one large expense for the aforesaid both. Therefore, you have to be very smart here. 

Know that if you already are a customer of them, then it won't cost the vendor too much as compared to if he goes on to gain a new customer/account. Take full advantage of being the old customer.


5. Don't Hesitate To Mention Alternative



Alternatives
The best move you can make in negotiation is to think of an incentive the other person hasn't even thought of - and then meet it. 
~ Eli Broad 

Let the other party know that there are other options available too if not them. Get them aware of their better then do not hesitate to mention thinking it would sour the negotiation process. 

Know that you are just putting your point & they must be told what other decent options do you have which can be considered competition. 

Do not let them mistaken that they are the only player in 
the market. Infact, if you think the alternative is cheaper and 


>>> A Sales Person should never do these 11 things


6. Don't Be Afraid To Step Away



Step-back
When agreement or disagreement doesn't affects you then you are under no pressure to surrender to the other
party (or say vendor here in this context) in negotiation.

If you have no issues in walking away from the deal if it doesn't go in your favor then you have power over the other party.  

This is why it is important to have alternative available.

You must not be afraid of moving away. Infact do it often 
to show that you have other options too and it's ok to you 
if the deal doesn't happen.

7. Let Conversation Get Stretched, Take Your Time



Take your Time
Forbearance goes long way. Do not be in a hurry to finalize the deal. Also, if there is no deadline given to you then
it is obvious that you are under no obligation to meet the deadline as the decision has to be your own and you have right to take your time. 

Get the conversation going through emails or other medium. Make sure they know you have not yet chosen some other but reflect that you are considering to do so. 

Get them alarmed & agitated. Now watch them requesting 
you to think again and renegotiate. That's a good sign though.

>>> Tips to Building longterm relationships with the customer

8. Blame Game Is Advantageous Here


What is negotiation but the accumulation of small lies leading to advantage? 
Blame it

~ Felix Dennis

Make the other party understand that it's not only you whose benefit is lying in this deal rather there are other people too in the organization whose interest will be affected and it's they who are influencing the decision. 

Show them that you are under pressure from the multiple stakeholders say your boss, your coworkers etc. 

Put the blame on these sources so that the vendor can empathizes with you and a better bond is created between you which can turn the deal in your favor.



Everything is negotiable. Whether or not the negotiation is easy is another thing. 
~ Carrie Fisher



Watch out the complete article in this video: (Launching Podcasts soon, so that you can listen to the whole topics on the go, in the gym, in your car, while jogging, walking down the streets and anywhere else).

video
Negotiate Better with the vendors







Negotiation Skills are a must for every Business Person or Sales Person: Learn to Grab Best Deals



Be it big or small, all kinds of agencies, businesses get into the negotiation process. Vendors negotiating with customers, business negotiating with other business, partners negotiating with clients and so on. 

Every party wants to get the deal done in its own favor. But only a few master the art of negotiating.

Following are some of the traits of a good negotiater:

1. A Good Listener
2. Sensible communication
3. Right reaction Timings
4. Patience
5. Confident
6. Friendly yet diplomatic
7. Witty




Negotiation Skills



Not that negotiation is difficult but it needs practice and being a little diplomat here is not bad.

>>> What are the 7 Psychological Strategy every Negotiator must Know? 

One needs to identify the needs of the concerned party and present to them a solution which is beneficial for both the parties. The negotiater should be smart enough to be talking and bringing out the best for the other party while dealings and still be able to get benefited from the deal.

They should be highlighting the benefits of the other party and not much of their own.

In this article we will highlight a few tips negotiating tips which could help you deal in a better way with vendors. Here they are:



>>> Learn these worst negotiation mistakes, and never do it again.



1. Always Start Friendly





A Friendly Start
In the beginning of the negotiation always try to make a connection and establish a good rapport with the other party. 

Try to find some similarities if you can. The initial few minutes of negotiation will give you the idea of what the outcome will be. 

Although, it would be difficult to maintain the softness for long yet you can try to stay calm & polite in your tone rather than 
heating up the negotiation too early.

2. Be Clear With Your Facts & Figures    




Facts & Figures
When getting into negotiation make sure you have done your homework well. With the homework it is meant that you need to do a detailed background research to get your facts and figures right on the topic of negotiation. 

Let not the other party beat you down because you are lacking in logical & relevant points to put before. Show them that you know your thing. 

Take best advantage of the data and lead!


3. Know What's Driving Them




Negotiation is not a policy. It's a technique.
Know their Interests
It's something you use when it's to your advantage, and something that you don't use when it's not to your advantage. 
~ John Bolton


Unless & until you know what's pushing them into this negotiation, you cannot convince a vendor. 

Are they price sensitive? Or Is it that make sale is important to them? 

Reason could be anything. 

They might have to meet some sales target. 
So in order to take negotiation in the right direction, you must know what's driving them.

>>> 5 Killer Marketing rules to Generate Sales Leads


4. Get Understanding Of Their Acquisition Cost



Acquisition Cost
Do not hesitate to work the deal in your favor. Do you have any idea that what does it costs for the vendors and technology companies to acquire a customer? 

To your knowledge here, to get you to the point of the negotiation is one large expense for the aforesaid both. Therefore, you have to be very smart here. 

Know that if you already are a customer of them, then it won't cost the vendor too much as compared to if he goes on to gain a new customer/account. Take full advantage of being the old customer.


5. Don't Hesitate To Mention Alternative



Alternatives
The best move you can make in negotiation is to think of an incentive the other person hasn't even thought of - and then meet it. 
~ Eli Broad 

Let the other party know that there are other options available too if not them. Get them aware of their better then do not hesitate to mention thinking it would sour the negotiation process. 

Know that you are just putting your point & they must be told what other decent options do you have which can be considered competition. 

Do not let them mistaken that they are the only player in 
the market. Infact, if you think the alternative is cheaper and 


>>> A Sales Person should never do these 11 things


6. Don't Be Afraid To Step Away



Step-back
When agreement or disagreement doesn't affects you then you are under no pressure to surrender to the other
party (or say vendor here in this context) in negotiation.

If you have no issues in walking away from the deal if it doesn't go in your favor then you have power over the other party.  

This is why it is important to have alternative available.

You must not be afraid of moving away. Infact do it often 
to show that you have other options too and it's ok to you 
if the deal doesn't happen.

7. Let Conversation Get Stretched, Take Your Time



Take your Time
Forbearance goes long way. Do not be in a hurry to finalize the deal. Also, if there is no deadline given to you then
it is obvious that you are under no obligation to meet the deadline as the decision has to be your own and you have right to take your time. 

Get the conversation going through emails or other medium. Make sure they know you have not yet chosen some other but reflect that you are considering to do so. 

Get them alarmed & agitated. Now watch them requesting 
you to think again and renegotiate. That's a good sign though.

>>> Tips to Building longterm relationships with the customer

8. Blame Game Is Advantageous Here


What is negotiation but the accumulation of small lies leading to advantage? 
Blame it

~ Felix Dennis

Make the other party understand that it's not only you whose benefit is lying in this deal rather there are other people too in the organization whose interest will be affected and it's they who are influencing the decision. 

Show them that you are under pressure from the multiple stakeholders say your boss, your coworkers etc. 

Put the blame on these sources so that the vendor can empathizes with you and a better bond is created between you which can turn the deal in your favor.



Everything is negotiable. Whether or not the negotiation is easy is another thing. 
~ Carrie Fisher



Watch out the complete article in this video: (Launching Podcasts soon, so that you can listen to the whole topics on the go, in the gym, in your car, while jogging, walking down the streets and anywhere else).

video
Negotiate Better with the vendors







How to Start Digital Marketing for your Business Successfully

Posted on 18 January, 2017 1 comment


Ultimate Tips to Launch a Digital Marketing Campaign that gets you Great Results.



Digital marketing is said to be the future of marketing. There has been a tremendous growth in digital marketing field and the reason is that more and more digital content is being consumed by the people on daily basis.

The time is not far when traditional forms of marketing will be replaced by digital media largely. And why it shouldn't be when the digital methods of marketing and communication are way more faster and versatile than the traditional ones.

List of Major e-commerce Events 2016 ]


Launch A Digital Marketing Campaign
Launch A Digital Marketing Campaign


Ultimate Tips to Launch a Digital Marketing Campaign that gets you Great Results.



Digital marketing is said to be the future of marketing. There has been a tremendous growth in digital marketing field and the reason is that more and more digital content is being consumed by the people on daily basis.

The time is not far when traditional forms of marketing will be replaced by digital media largely. And why it shouldn't be when the digital methods of marketing and communication are way more faster and versatile than the traditional ones.

List of Major e-commerce Events 2016 ]


Launch A Digital Marketing Campaign
Launch A Digital Marketing Campaign

Worst Negotiation Mistakes and How to Avoid Them - Tips for Sellers

Posted on 13 October, 2016 No comments

Worst Negotiation Mistakes that we Tend to do and learn how to Overcome it?

Tips for Sellers on how to empower your selling and communication skills while dealing with a potential customer.


Negotiation is considered to be both an art and science when it comes to selling skills.

It reflects that one has to be creative and intuitive on one hand and well aware and knowledgeable at the other hand.

We all tend to make some deadly negotiation mistakes especially in our nascent stage of selling. We can avoid these mistakes by learning from the mistakes of others instead of making it ourselves and experiencing some losses.

 How to Master the Art of Sales Negotiation using Psychological Strategies.

So we have decided to present to you the problem along with the solution underneath:


Worst Negotiation Mistakes by Sellers commonly Found in selling process
Worst Negotiation Mistakes Done by Sellers Commonly

Worst Negotiation Mistakes that we Tend to do and learn how to Overcome it?

Tips for Sellers on how to empower your selling and communication skills while dealing with a potential customer.


Negotiation is considered to be both an art and science when it comes to selling skills.

It reflects that one has to be creative and intuitive on one hand and well aware and knowledgeable at the other hand.

We all tend to make some deadly negotiation mistakes especially in our nascent stage of selling. We can avoid these mistakes by learning from the mistakes of others instead of making it ourselves and experiencing some losses.

 How to Master the Art of Sales Negotiation using Psychological Strategies.

So we have decided to present to you the problem along with the solution underneath:


Worst Negotiation Mistakes by Sellers commonly Found in selling process
Worst Negotiation Mistakes Done by Sellers Commonly

11 Marketing Tips on How to Advertise & Market a Shop or Online Store to Get more Clients

Posted on 02 October, 2016 1 comment

Is your retail shop or online storefront not getting enough leads and sales?

Try these 11 Tips meant for the shop owners who are struggling to get enough customers for their business


Success in the cutthroat world of business does not come on a silver plate. It requires adoption of pragmatic policies that will give a business the cutting edge over and above its competitors.

Advertising and marketing an online or offline shop is the cornerstone of growth and expansion of a business.

Let us explore a few popular methods of advertising a shop in order to get more clients or customers, for exampleMaking free advertising online for your small business, using paid advertising websites, like, Google Ads to drive quick leads and sales using Pay Per Click (PPC) methods; Google free advertising services, Internet marketing, traditional offline advertising methods, etc. 


Combining traditional and digital age marketing techniques is the key to success for any business. (Also read- 50 bright ideas to promote a business )


11-Marketing-Tips-to-increase-business-sales-from-shop-storefront-retail-shops
11 Marketing tips to get more customers and sales from your retails shop or storefront

Is your retail shop or online storefront not getting enough leads and sales?

Try these 11 Tips meant for the shop owners who are struggling to get enough customers for their business


Success in the cutthroat world of business does not come on a silver plate. It requires adoption of pragmatic policies that will give a business the cutting edge over and above its competitors.

Advertising and marketing an online or offline shop is the cornerstone of growth and expansion of a business.

Let us explore a few popular methods of advertising a shop in order to get more clients or customers, for exampleMaking free advertising online for your small business, using paid advertising websites, like, Google Ads to drive quick leads and sales using Pay Per Click (PPC) methods; Google free advertising services, Internet marketing, traditional offline advertising methods, etc. 


Combining traditional and digital age marketing techniques is the key to success for any business. (Also read- 50 bright ideas to promote a business )


11-Marketing-Tips-to-increase-business-sales-from-shop-storefront-retail-shops
11 Marketing tips to get more customers and sales from your retails shop or storefront

Relevant Marketing Quotes To Grow Your Business.

Posted on 23 August, 2016 No comments

Marketing Quotes Which Inspires you Grow your Business



Every entrepreneur sets up a business with the aim and expectation to take it higher. The growth of business is important for its survival, goodwill and reputation, to face severe competition and much more. 


One has to be knowledgeable enough to understand the factors that drives a business and be able to manage them. Marketing is the soul of any business. The success and failure of any business is dependent upon its marketing strategy & implementation to a great extent.




Marketing Quotes for Business Inspiration

Marketing Quotes Which Inspires you Grow your Business



Every entrepreneur sets up a business with the aim and expectation to take it higher. The growth of business is important for its survival, goodwill and reputation, to face severe competition and much more. 


One has to be knowledgeable enough to understand the factors that drives a business and be able to manage them. Marketing is the soul of any business. The success and failure of any business is dependent upon its marketing strategy & implementation to a great extent.




Marketing Quotes for Business Inspiration
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