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Showing posts with label inbound marketing. Show all posts
Showing posts with label inbound marketing. Show all posts

Top of the Funnel Marketing : Do's and Dont's

Posted on 17 July, 2017 No comments


Making the Top of the Funnel Marketing Work with these Do's and Don'ts.


 



To begin with let us first understand the concept of the top of the funnel marketing.
Top of funnel marketing basically refers to efforts aimed at awareness and consideration while conversion is the bottom of the funnel. 

The stages herein are awareness, consideration, intention and conversion. The whole process from right from generating awareness to educating prospect to creating a buzz around your brand so as to finally convert your prospect/lead into customer is what this marketing concept all about. 

This process is considered as completed or say it comes to an end when all your marketing efforts pay of and money flows into the company's bank account. 
To succeed in a business, at first place you need to get your prospective buyers aware of you and your service. 




Top of The Funnel Marketing: Do's and Don'ts



The game is all about getting your customers in & engaged.

>> Follow these 08 Basic Tips for Customer Retention


This can't be imagined in the absence of marketing. Marketing is the most powerful weapon in the business provided you have the skills to excel in that zone.

Top of the funnel marketing is spreading the word out about your product without saying too much

Herein it is not about spamming your target audience in any way instead this marketing concept is focused towards getting the attention of customers and making them aware about you via content marketing and thought leadership.

This article will guide you through the do's and don'ts that applies here in top of the funnel marketing. 




Let us take a look:



1. Do Play Smart as a Marketer




Smart Marketer



'Recognize the people that have chosen your product over competitors as well as the ones who chose your competitors over you.' 







Identify your customers by doing all sorts of research. See what provoked them to buy from you or your competitor. Try to find out the driving force behind the decision they took. Not merely this, infact also know the people who haven't considered any of your products yet.

This will help you in understanding their mind, their emotions and you can mold the content accordingly to make it appealing for them.



2 Don't make assumptions


Don't Assume

Because not everyone will be in need of your product. You never know who wants your product unless you do some research about your customers. 

Therefore, do not do this silly blunder of thinking that everyone is your customer and you can persuade anyone to buy your product.

>>Killer Strategies for Up-selling your Products




3. Do go strong with your top of funnel content and use it to build your image




Content


The thing is, if you are able to attract your potential customers and successful in making them realize how beneficial your product can be for them instead of just pushing on the sale forcefully than your half battle is achieved already. 


Make sure your content is not confined to your website but it should be at all the possible places where the chances of your potential customers being present exist. 

Also see to it that the format used for the top of the funnel content is that which can appeal them be it reports, graphics or whatsoever.

>> Significance of Content Marketing in Driving Sales





4. Don't just talk about your product



Offer Solutions


You must know that it takes time for the potential customers to develop trust in you. 

At the first meet if you just keep on praising your product and ask or force them to buy then this will be the most stupid thing done. 


Talk about the issues that your product can solve and what other advantages are there of using it. Talk about the goals that your prospects want to achieve and how your product can play a huge role in it. 

This will get them interested in your offering which will ultimately pave way for lead conversion.

>> Master Sales Negotiation with these 07 Physiological Strategies




5. Do utilise the available technology in the best way possible





Utilise the Technology


Today with the advent of technology, a lot of tools are available. 



Technology has changed the whole scenario. It is up to you how best are you able to exploit it.







Talking in the context of sales & marketing, so for that too we have ample of tools available which can make you an expert in your field and simplify maximum of your work thereby increasing your productivity. 


>> 12 Popular Online Advertising methods


You can keep an eye on your competitors, their strategies, what the market is upto, where your customers are landing to obtain information on products & services and a lot more these. 

>> Top 5 Online Tools to Keep an Eye on the Competitors


6. Don't spam

Don't Spam




Do not flood your prospects with emails, messages, tweets or calls for they can get annoyed and you may lose them forever. 

Also, this will affect your reputation as you will be considered as the spammed and not any reputed brand.








These were some of the do's and dont's that you must abide by. Other than these, also never forget that the salesforce plays a huge role in the success of any business. Therefore never ignore them. 

They need proper training and guidance in order to deliver their best. So make them learn how to deal with the customers, how to begin & end the conversation, give them ideas and relevant points that could help them in dealing with the questions shot by the customers. 

Moreover provide them extra knowledge  by giving additional content on marketing that they could need & which can make their work easy so that they don't get stuck anywhere in the sales process.


Infographic by: ads2020.marketing




Content Marketing- Tips to Get your Content Shared More Often

Posted on No comments


Create A Content Strategy that Gets your Content Liked and Shared More and More



A lot goes into creating a good reputation online when it comes to your website. The page should load fast, the keywords must be good enough to let you rank on the top and various other technical aspects needs to be looked into but, the most important is content. 


Nothing from the previously mentioned can do magic on its own unless you have a solid content that could attract your audience's attention & their interest. Now that internet is flooded with content, more emphasis is laid by Google & other search engines on the power of social sharing as well as backlinks. 


Social shares have tremendously affected the SEO rankings. Therefore, it plays an important role in ranking the website higher. 


In this article we will share some of the tips on how to get your content shared more. Let us take a look at these:




Public Relationship Ideas- Tips to get more value from your PR Campaigns

Posted on 26 May, 2017 1 comment

Tips to Make your PR Campaign More Effective by Putting A Little Extra Effort on the Marketing.



A lot of work goes into creating  successful PR campaign. Making it to news articles, creating blog posts, building relationship and much more. Public relation involves things like public affairs, community relations, public press conferences, media events, internal communications but it also involves a lot of non-public activity as well.  


It is all about building relationships to advance, promote, and benefit the reputation of you yourself, your department/company/brand. 

If you talk about defining what a good PR is then it is the one that tells a good story. The better the story the better you get accepted by the public and hence better public relations. 


To make it more clear, here's listing a few tips that will help you turn your PR into great success. 



More value from your PR Campaign

Why your Inbound Marketing Efforts not Working as Expected? Business Tips

Posted on 26 January, 2017 No comments



Read this small marketing guide If you are Working Hard on your Inbound Marketing and it's Still not Working.

 

Online Business tips to Promote a Small Business via inbound marketing and lead generation techniques. 


One extremely effective promotional strategy used by most of the companies is inbound marketing. Companies invest their efforts in working on this strategy not because it is mandatory or so but because it gets them great results in terms of leads for the business. 



Inbound Marketing Going Wrong!
Inbound Marketing Going Wrong!


According to the reports 92.7% companies that used inbound marketing noticed huge increase in leads. The increase in this tactic by 2016 has become even more and to the extent that this is being considered as one of the most important tools for online marketing today

10 Do's and Don'ts of Event Marketing

Posted on 14 August, 2016 No comments


Understanding the Facts Behind What to DO and what not to DO while Marketing your Event

When you get into Event Management field, the toughest task you would find is marketing it. You would want to get the best out of your marketing efforts. 

Therefore, what you need to focus upon is your target market, the type of event you're planning (concert, wedding, award ceremony, seminar, conference, business event, cultural or any other), the location you are going to choose for the event to take place etc. 

To make your event a success, here are some tips in the form of do's and don'ts that needs to be followed. Take a look!

Event Marketing: Do's and Don'ts
Event Marketing Tips: Do's and Don'ts

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