Content Marketing Tips and Trends : Takeaway From 2017.
Content Marketing Tips For B2B and B2C Content Marketers to Plan for the Upcoming Year : Content Marketing Trends.
They say “Content is the king” and they say it right. We see a lot of content being produced/generated everyday. Some are attractive and holds the audience while some doesn’t appeal the audience maybe because it lacks sense, authenticity, facts, long & annoying advertisements or quality.
Herein we will be covering all the content marketing tips which we have come up with after a good analysis of content marketing trends from this year and last year.
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|Content Marketing Tips and Trends for 2018|
Why Content Marketing?
In last few years content marketing trends has been showing huge variations. The most prominent being the reducing attention span and increase in demand of visual content among many others.
With the passage of time, the strategies are also evolving in all spheres and not just talking specifically about content marketing.
Marketers are trying to go with the changing trends of the market so as to stay intact amidst so much competition.
Content marketing is one crucial stage or task that every marketer/ business needs to take on a serious note. Producing content is a big thing and promoting it is even bigger task. A lot of companies are generating content and promoting it, how would you stand out in the crowd?
That’s where you need to begin thinking. The benefits of successful content marketing are huge both in the form of revenue as well as goodwill & reputation. Therefore, the need is to work upon the strategies that can make the best out of our content.
10 Content Marketing Tips for Marketers:
1. Consider Content Remarketing
Producing quality content won’t serve you any good unless you do its remarketing. The focus should be to attract the attention of those towards you who likes your site and are your regular visitors.
You can do so by tagging these visitors in your posts when you upload your content so that it gets shared across more and more audience.
Content remarketing is basically about making the use of loyal visitors/readers to grab new audience who have visited your site. To put in other words remarketing gives you the opportunity to appear in front of people who have already expressed an interest in your website.
2. Use Target Keywords After Proper Research
Quality of the content matters but alongside what’s importance is to target keywords for the content so that it gets ranked on the top list of search engine results.
Although there are experts that say focusing on SEO doesn’t matter much but in reality it does have a huge impact to make.
Your content will only be given a thought to read when it appears in the search results with better ranking status as ranking is the first factor on which audience judges you.
Therefore, and using appropriate keywords for the same is necessary. You must do proper research work with regards to target keywords to find the most apt ones that have the maximum chances to get searched by the users.
Do make sure the keywords are appropriate and goes well with your content. Once you’re done with this you can now focus on creating good quality content.
3. Provide Solution To The Problem
Nothing gets better than if you’re providing solutions to big problems via your content. Means to say that, if you are coming up with content covering topics of concern that people are seeking solutions on then it will be an automatic source of driving traffic to your site or blog.
People search on google for the solution and the better solution you provide with a well lit content you hold a good chance to rank high.
Such content which are sharable and has potential to go viral are the most sough after content which brings more and more organic traffic.
You will not have to push your content rather your content will lead itself. So as much as possible try and pick those topics for your content that people want to read about and they see your blog/content as a solution to the problem they were looking for.
4. Facts Always Count
|Facts Always Count|
Providing facts along with the good quality content works like that of cherry on the cake. People trust the content that contains facts in it. Once the trust is developed, they come back to the site again and again to see what’s new.
Consumers these days are very inquisitive and they want to make a smart decision while purchasing or keeping themselves updated.
Adding the right facts or stats make the study complete and gives an impression of precise comparison or figures that they are looking for.
Therefore, you must give correct facts with your content. Add credits to the sources from where you pick those facts. This will create a good image of your site as well drive more traffic to it.
5. Content Must Reflect Your Brand
|Reflect your Brand|
It is all that for your brand to take it high that you are putting in these efforts of doing content marketing.
There’s no point in producing and promoting the content that fails to reflect or speak of your Brand.
Brand that has a good status in the market doesn’t struggle much to sell things be it content or others. But, remember every brand that is successful has gone through the stages of struggle and reached its goal.
It is through their strategies that they have been able to make it big. Similarly you have to do so. Strategize well and see to it that the content is able to become the voice of your brand. It is your brand’s voice that will differentiate you from the rest.
6. Graphics and Visuals
A lot of new trends have been observed this year, which will impact the content marketing efforts in the upcoming year, and the one of the most significant among all of them is the increasing consumption of graphics and visuals.
The more and more information is now available online owing to the mighty Internet. This has made left consumers with lesser time to select and choose what they would be interested in and go ahead to read further. Here comes the role of graphics and visuals, which has to be eye-catching to grab the audiences’ attention.
|Graphics and Visuals|
Text content alone howsoever fine and full of unmatched value can’t stand out unless backed up by a good visual or graphic to draw the consumer towards the content.
Visuals are becoming increasingly popular also owing to the rise of social media networks, like Instagram and snapchat that are first of its kind based solely on images and videos. The acceptability of these social media networks and their popularity from the last few years is evident what consumers are really looking forward to in the coming year.
A picture has power to deliver concisely what words can’t deliver in the similar manner. It gives more reliability and connection when one expresses something through graphics or images. This is why to reach out to the target audience content marketers should focus more on increase the quality and quantity of their visual content.
7. Recognize the power of Videos and Podcasts
From the above mentioned we learnt how the attention span of the consumers has decreased largely with increasing information available all over.
|Videos and Podcasts|
This has not only made graphics popular but has increased the demand of videos and podcasts.
If one has to learn how to write a business proposal so instead of reading across a lengthy article one would prefer to put on a video or a podcast which they can watch or listen even while heading towards their workplace.
Videos and podcast have been able to fill the gap where the increasing information overload had made consumers to skip important information and confused what to read and what to skip.
Videos and podcasts have made it easy to listen and watch about the topics of interest or importance while doing some other work also like gymming, walking down to the market or on the way to the office, etc.
8. User Generated Content
Most of the brands now have numerous contributors and even their readers are the contributors now. This is because people have more trust in another user when they talk about a brand rather than brand itself talking about its products or services.
|User Generated Content|
User generated content is the newest of the content marketing trends which is also helping the users get to share and learn about their experience and impact brands growth.
This has also helped cut off monopolies in many niches as brands have become more aware of any negative content shared so they are becoming more conscious. This has given room for smaller businesses and startups also to grow and fill the gap.
9. Micro Niche and Micro Influencers
Most of the big players and brands have already captured the major niches and it’s not so easy to replace them for the upcoming brands.
|Micro Niche and Micro Influencers|
With this being said it makes very clear that the micro niche and micro influencers are the ones that should be targeted more and captured by the upcoming brands.
The micro influencers game works on volume. If you are not able to reach or you are a brand who has already collaborated with the major influencers in the market what other the more and more micro influencers can bring out more to the brand.
For smaller brand which might not be accepted by the top notch influencers can try to collaborate more with micro influencers.
This will allow them to keep capturing smaller audience and get hold of bigger audience when they keep increasing the number of their collaborations with the micro influencers.
10. Personalized Content
Consumers are more attracted towards the personalized
content now a day. If we are not able to address to each and every consumer and generalize it then we cant expect good results from our content marketing campaigns.
Highly targeted and highly personalized content gets instant attention and value from the consumers.
With increasing awareness amongst the consumers they have become more choosy and picky about what they want and what they are looking for. Their choices and opinions vary largely and brands are taking all measures to deliver more and more personalized content to beat the competition.
The more work is been done on improving the quality and understanding the consumer’s choices and mindset. This is how an edgy content is delivered by delivering exactly what the consumer is looking for in their feeds across all the mediums.