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E-Commerce Explained - A Unique Guide For Boosting Online Sales

23 August, 2017


How to Increase Online Sales for your Ecommerce Business.


Online Business Tips to Increase Ecommerce Sales. 


Increasing the volume of online sales is the primary goals of every e-commerce business regardless of its size. Be it a five-employee startup or large retail business like Amazon; it is the main aim. With the popularity of social media and technology, it seems like a lot easier, but in reality, it is not.


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E-Commerce-Guide For Boosting Online Sales


It required extensive preparations and various business tactics to boost your online sales, and almost all those methods seem like the best until you test it. Depending upon the characteristics of your business, it may or may not work for you. Some techniques are general whereas other are very specific.





Here, we are going to discuss some of the best ways to boost your e-commerce Business.




Feature best offers in your headline




The headlines about a promotion listed on your e-commerce website have a large impact on your online sales. The first visible thing in an advertisement is the headline, whenever a customer sees your ads. So the headline must have the power to force your clients to click on that link to check out the website. 


A compelling headline must highlight a solution or offers a product description or an exciting offer to your customers which compel them to visit your business. Along with specifying about the product, try to include the benefits of the product clients can have or what it can offer for the customers.

In simple terms, provide good reasons to your customers which can enable them to read the rest of the sales copy.

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Monitor Social Media Conversations




Social media is a great tool for a lot of things including monitoring chats about your e-commerce platform. It requires some extra effort to do effective brand listening as constant onslaught makes it tough to find out the relevant information.

However, you have to observe, compile and analyses chats about your brand, its value, and about your competitors.


Whenever you release and new product or service, you can know the feedback instantly from social Medias through comments or forum interactions. You can also seek the help of any tool to track both visual content and text. Tools also help in providing analysis like your performance when compared to competitors, viral hashtags and identify important customers.

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Use Paid Traffic




Paid traffic is another best way to improve sales for your e-commerce platform. As you may think, paid traffic is not very expensive especially when you consider the returns you get. Paid traffic is worth the money spending especially when you see campaign winnings. If you tend to fail in paid traffic, it means there will be some mistakes in the way you do it.



Instead of spending a lot of money altogether as a package and waiting for results, you can start spending small amounts. Choose an area like Facebook and pay some amount in boosting your Facebook ads.

As there are fewer guarantees of your campaigns working if it is not done right, spending small amounts will not lead to huge money wastage. The nature of paid traffic is going to change with social media platforms, and it is tough to get it right in the first time itself.

It requires a lot of experimentation and trial and error methods to boost your e-commerce online sales.

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Display Customer Reviews and Trust Signals






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Adding Customer Reviews is a must feature for any Ecommerce Site 


Reliability is one thing that keeps away users from trying a new e-commerce website. People are not sure whether to trust the site or not especially in this time where the internet is in its full power. Anybody can start a site without any proper license or credibility. One simple way to build trust among your customers is by proving social proof or displaying customer testimonials or reviews on your website.



Satisfied customers are the most valuable tools you can use to attract more clients. You can place customer testimonial on any of your pages like a landing page, product page or even homepage. It is true that customer reviews are way stronger than well-written sales copy and helps in e-commerce online sales.


The inclusion of social proof is a great way to boost your online sales, and it creates an impression that your e-commerce business is trustworthy. Apart from reviews, you can also display testimonials or any accreditations you have with the professional organization. Social proof that boosts online sales can be anything that projects your credibility and trustworthiness.


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Send Cart abandonment checkout reminders




Cart abandonments are the main reason that makes checkout conversion rates of your e-commerce platform stagnant. The reason why the products reach the cart is that the customers liked it. However, there might be various reasons that prevent a user from leaving the cart abandoned. Improving that area is where all the focus should be and placing a proper solution.


You can make use of email marketing techniques to improve cart abandonment and reduce it. You can use software to send automatic emails and set up it in such a way that it detects whenever a person reaches till checkout page and abandons the card.


When the condition of that nature notices, an email required to send to them reminding them to check out.

Maybe it’s because of some technical issues your customers were not able to complete the transaction. In that case, sending a reminder will help them to again re-process their transaction.


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Conclusion




We have tried to include some of the valuable points here, but it’s just like scratching the surface. There are a lot of factors that help in boosting e-commerce online sales and referring them all in one article is impossible. There are absolutely no limits, and you can make sure of various channels and tools to increase your online sales.


It simply has to be ethical; otherwise, the increase in ecommerce sales will not be consistent. Although email marketing is an old method to drive sales, not an outdated option.


Starting from traditional methods to new technologies, you can use anything under the sun. We hope that this article helped you to provide some great ideas to experiment to boost your online sales. Please share your thoughts and opinions with us in the comments section.


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