Top of funnel marketing basically refers to efforts aimed at awareness and consideration while conversion is the bottom of the funnel.
- Intention, and
6 Do’s and Don’ts of Top of the Funnel Marketing:
This process is considered as completed or say it comes to an end when all your marketing efforts pay off and money flows into the company’s bank account.
|Top of The Funnel Marketing: Do’s and Don’ts|
The game is all about getting your customers in & engaged.
This can’t be imagined in the absence of marketing. Marketing is the most powerful weapon in the business, provided you have the skills to excel in that zone.
Herein it is not about spamming your target audience in any way instead this marketing concept is focused towards getting the attention of customers and making them aware about you via content marketing and thought leadership.
|Infographics: Top of the Funnel Marketing Strategies|
Customer Engagement Strategies through Top of the Funnel Marketing
1. Do Play Smart as a Marketer
‘Recognize the people that have chosen your product over competitors as well as the ones who chose your competitors over you.’
Identify your customers by doing all sorts of research.
See what provoked them to buy from you or your competitor. Try to find out the driving force behind the decision they took. Not merely this, in fact also know the people who haven’t considered any of your products yet.
This will help you in understanding their mind, their emotions and you can mold the content accordingly to make it appealing for them.
2 Don’t Make Assumptions
Because not everyone will be in need of your product. You never know who wants your product unless you do some research about your customers.
Therefore, do not do this silly blunder of thinking that everyone is your customer and you can persuade anyone to buy your product.
3. Do Go Strong with your Top of Funnel Content and Use it to Build your Image
The thing is, if you are able to attract your potential customers and successful in making them realize how beneficial your product can be for them instead of just pushing on the sale forcefully than your half battle is achieved already.
Make sure your content is not confined to your website but it should be at all the possible places where the chances of your potential customers being present exist.
Also see to it that the format used for the top of the funnel content is that which can appeal them be it reports, graphics or whatsoever.
4. Don’t just Talk about your Product
You must know that it takes time for the potential customers to develop trust in you.
At the first meet if you just keep on praising your product and ask or force them to buy then this will be the most stupid thing done.
Talk about the issues that your product can solve and what other advantages are there of using it. Talk about the goals that your prospects want to achieve and how your product can play a huge role in it.
This will get them interested in your offering which will ultimately pave way for lead conversion.
5. Do Utilise the Available Technology in the Best Way Possible
|Utilise the Technology|
Today with the advent of technology, a lot of tools are available.
Talking in the context of sales & marketing, so for that too we have ample of tools available which can make you an expert in your field and simplify maximum of your work thereby increasing your productivity.
You can keep an eye on your competitors, their strategies, what the market is up to, where your customers are landing to obtain information on products & services and a lot more these.
6. Don’t Spam
Do not flood your prospects with emails, messages, tweets or calls for they can get annoyed and you may lose them forever.
Also, this will affect your reputation as you will be considered as the spammed and not any reputed brand.
These were some of the do’s and dont’s that you must abide by. Other than these, also never forget that the salesforce plays a huge role in the success of any business. Therefore never ignore them.
They need proper training and guidance in order to deliver their best. So make them learn how to deal with the customers, how to begin & end the conversation, give them ideas and relevant points that could help them in dealing with the questions shot by the customers.
Moreover provide them extra knowledge by giving additional content on marketing that they could need & which can make their work easy so that they don’t get stuck anywhere in the sales process.