A Beginner’s Guide on How to Setup and Use Google Webmaster Tools for Ranking your Website.
Google Website Tools, earlier known as ‘Google Webmaster Tools’ (GWT) and recently renamed as ‘Search Console’,
helps you with website optimization. It helps to monitor your site’s performance in terms of online ranking of various keywords, overall website ranking, etc. and also, to identify any issues like crawling errors and malware issues.
Search console is easily accessible.
All you need to have is a Google sign-in account from where you can visit the Search
Console. Just go through its guide to make yourself familiar with its various
tools and features.
Using Google Search Console, it becomes
quite easy to assess your website’s current performance globally. Also, it facilitates
your official launch in the website business.
The lower the ranking number, the
better it is and becomes a useful tool to determine the traffic on your site. Please
note that personal pages as well as blogs are ranked in the same format like
those of other websites.
You would be required to add your website on the Search Console.
You can do it either by clicking on ‘Add
a Property’ link to your Console page or you can do a right click on the
name of your website and click on ‘Add
Once your site is added, you have to go through the authentication
process to verify that you own the site.
Click on the ‘Search
Traffic’ tab on the left side hand bar, followed by ‘Search Analytics’ tab. It asks for certain information, hence you
can select the options you want to add in your dashboards.
You can select all the
four metrics to have a view of your website, i.e. No. of clicks, Impressions,
Click Through Rate (CTR) and Position. The function of these metrics is to know
the total and average number of clicks on certain keywords and the number of times your website has been searched. ‘The
Click Through Rate’ is clicks divided by
impressions in percent.
The higher, the better!
— The second set of radio buttons, asks for what data you want to
view like queries and pages. For website ranking, you would need to select
‘Queries’. Queries provides the information about certain keywords for which
search results make the users to view your website.
— Select the appropriate filters, in terms of geography, search
type, devices etc. Select the country’s name, update the search type as ‘Web’ and leave the devices’ filter as blank since it will give you a holistic rank
instead of just focusing on a single medium through which your website has been
viewed by the end user.
— Define the date range, you would like to view the ranking for.
It’s advisable to select a shorter date range, since it will give you the
current and the most updated ranking. The historic data or rank will not really
give an accurate current position. It also depends on your purpose of viewing
the website rank – whether its short term or long term data that you want to
The tool summarizes the outcome data as well as visual
format. There are three different visualized analyses shared on the tool which
include sitemaps, crawl errors and search analytics. These give you an overview
of your site’s health and performance.
On the dashboard page, you can also
view its settings to understand the different features like search traffic,
google index and the messages. Although the visualization covers all the
updates and messages, yet the Console will keep on sending you messages with
every update on your site’s performance.
It is indeed quite straightforward to
view your website’s ranking through Google Search Console, however, there are a
lot of other quick links which you can use to view immediate results:http://www.googlerankings.com/
In case, you would be required to
change the website’s address or add owners, if there are multiple websites in
your Console, you can do it by using the settings option in the tool.
For change of address, you would need to add the new link (please ensure that you are using this option only if you are replacing your
primary website). Once you’ve added the new link, you have permanently transferred
the content of old to the newer one. However, do check the verification methods before submitting the change of address request.
On the other hand, you can view the
user access levels on the ‘Users and Property Owners’ tab. You add multiple
users and can define the level of access. Every user who has been added, would
have the access to view all the reports and tools.
The users who have been
given full permissions, can use the tool in totality accept adding additional
users. There is an option to give restricted access as well, wherein you would
have to define the restrictions in terms of reports, also, they can’t submit
URLs, sitemaps, etc.
It’s a Google Analytical Tool which was
initially a desktop application only but is now accessible through mobile
phones as well. It provides advanced options to further track and analyze your
Ranking tracking is one of its tools which gives the accurate ranking
from more than 50 countries with an option to customize Google’s location and
select specific keywords.
You can compare your website’s
ranking with other competitive websites by i.) identifying your competitors, ii.)
comparing all the websites at the same time, and iii.) effective tracking
performance over time.
There is an advanced filter which is set up for you to
decide upon the frequency of the rank report you would like to view. It could
be daily, weekly, biweekly, monthly or on demand. However, it is a paid tool,
hence, less popular.
Hope you have got a fair insight on
how Google Search Console assists in the website ranking work.