Pros and Cons of Pay Per Click and SEO for Online Marketing and Advertising.
you need the promotion of the web resource on the Internet. What tools it’s
better to choose for this? As a rule, the choice is narrowed to SEO (Search
Engine Optimization) or PPC (Pay Per Click) promotion.
concepts. SEO-optimization – this magic phrase includes a number of actions
aimed at promoting in the search engines and, consequently, the attraction of
searching robots to your website.
SEO and PPC Advertising
In other words, a number of SEO optimization measures includes, for example, such as:
of the internal structure of the website;
prescription of meta tags (title, keywords, description);
with the external links;
much more, which is not included in the concept of contextual advertising.
sphere that in a simple way it can be defined as the purchase of text ads on other
websites. Moreover, this contextual advertising is offered by our favorite
optimization. Thus, we will analyze several parameters.
SEO Tips for PPC Advertising
if you do not purchase backlinks in batches. Internal optimization consists of
your salary and the salary of a programmer.
charge. In general, in SEO you have a choice of what and at what price to buy
and you can measure these inputs according to your budget.
get a return. To get a return in a form of a certain number of visitors
(potential buyers) to your website, you should pay a certain price, which is
determined not by you. It is specified by the local market, where you operate +
search engine that offers you services.
usually more expensive.
at the front? In the case with PPC, you will get no visitors without money,
while there won’t be same problems with SEO. The results will have the effect
only after the next indexation.
unlikely they will sharply get much worse. Do not forget about the free SEO
(backlinks in directories, etc.). You will be able to stay afloat if you run
out of money for SEO optimization.
inertia, unlike the SEO optimization effect.
3. Time to get results
PPC will help to get almost immediate results, especially, if you did not skimp
money to hire a professional copywriter, who wrote the text of the ad. In the
case of SEO optimization, you can take a long time just for the sake of art.
conversion of Google PR, and possibly later. And, it may happen right tomorrow.
SEO is a hard work that pays off not right away.
4. Predictable Results
the effect of the PPC promotion. There are many formulas (for example, CTR,
etc.), which cannot be said about SEO as you should simply constantly work on
5. The Ability to Manage the Process
can stop the campaign or change the text of the ad. In the case of SEO, if, for
some reason, you’ve decided to abandon the backlinks from directories, of
course, you will not you remove the existing ones.
Or you’ve changed the
keywords in meta tags for your site and no one knows how, when and what will be
contextual advertising. In SEO, there is only conditional geographic targeting.
But on the other hand, with the use of SEO, you can capture a lot of non-target
or narrowly targeted queries, while it will be much more expensive for PPC.
the case of contextual advertising, you pay for every visitor.
free. For example, someone decided to put a link to your resource on their
website, because this person got a positive feedback from another friend, or
someone just liked the content on your site. And roughly speaking, any visitor
from such source does not cost you a penny.
PPC advertising requires constant attention,
working on ads, prices, and so on. If you do SEO, the effect can either be or
not. Actually, it will be, but you could not immediately check and control it,
as it has been said above.
at contextual ads. SEO will be the most effective way to approach to them. But,
there are also those who love to watch and click PPC advertising. For them, SEO
is almost an empty phrase.
yourself. Don’t forget that this decision should also be based on your budget.
It’s not effective to start PPC campaign and finish it in one week. The more
areas you cover – the better will be the results. Still, we recommend starting
with the quality SEO.