What you should know before opening an Ecommerce Online Shopping Store?
the most rational way of investing the cash, knowledge, and time is to open
your own business. With proper organization, the business
will provide a good income and financial well-being of the entrepreneur.
|Setting Up an Ecommerce Storefront- A 7 Steps Guide to Launch and Run your Online Ecommerce Business|
today’s world network traffic has become very popular. More and more business
people are thinking about opening an online store. The creation of such
business requires certain knowledge and costs and assumes some of the
difficulties on the way of implementation of the project.
Let us consider the
main points of how to open an ecommerce store, which you should know before
starting. Also check: What are the Benefits of selling online
Step 1. Identify a Niche (where you are going to Sell)
you create your own ecommerce store, specify the tasks that you will be put in
front of you. First of all, it will depend on what types of products you will
be selling. Relate the cost of products with your own capital.
|Identify a True Niche for your ecommerce business|
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Pay attention to the
demand of the selected type of goods. Make an independent market research to
define the demand or consult the marketing professionals. Find out the
popularity of the chosen niche among other sellers – both on the Internet and
outside the global network.
Step 2. Find Suppliers
should search for the suppliers in advance. There are many peculiarities that
we will cover in other articles. By the time you start to the registration of
all necessary documents, you should already know the exact list of providers
you can work with.
|Find Suppliers for your Ecommerce store|
It’s even better if you’ve already got in touch with some of
the manufacturers or distributors. It would be very unpleasant, if, by the time
of opening of the ecommerce store, it turned out that you do not have the
established contacts or a partnership agreement with the suppliers. Try to
pre-negotiate all the terms and conditions of your cooperation.
Step 3. Legal registration
should decide at an early stage about the kind of legal form of organization
it’s better for your ecommerce store. Workflow and costs will vary
|Register your Business Legally in a proper way|
Most likely, you will also need a bank account, because quite
often the existence of a bank account is the only way to carry out mutual
payment with the suppliers.
Step 4. Rent office and warehouse, if necessary
you need a place for storage you can decide, based on the fact you are working
with local or foreign suppliers, as well as whether or not you’re willing to
spend money on this. It is possible that at the initial stage you will not need
a warehouse, but if you decide to rent it, then keep in mind and estimate costs
You can learn about the cost of the storage space rent in your city
from the Internet and other sources. Do not rush to call the number provided in
the cheapest ad. Look at the location of the warehouse, on the technical
condition, as well as, on the storage space.
Calculate your potential costs and
compare them with the cost of postal delivery. It is possible that delivering
the goods by mail or courier will be much easier and more profitable. In this
case, you do not have to constantly pay the rent of the warehouse.
new businesses use the offices to demonstrate their prestige, but the rental
cost of the premises can be very high for you. Also, note that the office will
imply the presence of at least one or two employees.
Initially, for meetings
with key partners, you may use conference rooms, restaurants, and other neutral
territories. It is possible that in the future you will have to rent the
optimal own office, but, in practice, it interferes in the initial stage,
rather than contributing to the successful development of an ecommerce store.
Step 5. Create a website
Therefore, you can start to develop the site together with the registration of
all necessary documents.
Most likely, you will need to consult a professional
designer to create a logo and corporate design of the website. This is very important,
because even before the first text will be added, you already have to evaluate
the attractiveness of the online store for future buyers.
Step 6. Website content
likely, you will need to constantly post different descriptions of the unique
goods. An important point: it’s strongly recommended not to copy the content
from other sites. This may result in sanctions by the search engines, which
significantly reduces the number of visitors to your website (read: potential
It is better to ask specialists to write the texts, as it is not
expensive. In most cases, writing is a not very expensive item of expenditure,
but do not forget about them. Quality, competent, and informative text content
is no less important than a good design.
products can be done directly at the warehouse or in a separate studio. Studio
photography gives the best image quality, but it’s more costly. Moreover, not
all types of products can be easily and safely carried from place to place.
addition, your best bet is to hire a photographer for professional photos of the products.
However, at the initial stages, it is not reasonable to spend
money for the services of photographers. As an option, you can ask product
catalog from the vendor, and from there take photos for the site.
Step 7. Promote your Ecommerce Store
the best quality online store will remain invisible without the Internet
promotion. Therefore, in a list with costs for opening an online, be sure to
fill in the cost of its advertising and promotion. This subject is very broad
and we will provide you several articles about the promotion of online stores
in the nearest future.
Along with that, if your financial capabilities allow
you, use the quality print and outdoor advertising as well.