How to Use Google Plus for Marketing a Business or Website? G+ Marketing Tips for Beginners
is a very important platform for those who want to promote their website, blog, or business
online. Google Plus means much more than a social network. It is considered one of the Leading Social media Sites all across the World.
Plus has more than 150 million active users, while 50% of users are registered
here every day. Using Google Plus for web marketing is not just a good idea,
it’s a great idea! Google+ boasts a number of advantages that distinguish the
network from other social networks.
For example, Google Plus has a huge impact on SEO and some incredible tools, which you will not find anywhere else. Here we are talking about Google Hangouts and Google Plus Ripples.
How to Use Google Plus for Gaining Free Traffic and Improving your Website Ranking?
Google Plus Social Media marketing – 9 Tips for Ranking higher on G+
To promote your business page properly, you need only live people, who will actively interact with your page: press “+1” and share your posts with friends.The constant activity of your target audience will have a positive impact on the ranking of your website in the Google search results.
#1. Customize Google Plus for your business
beginning of work with the Google Plus My Business account, the first thing you
should do is to personalize it for your brand. Only after personalization of
the page, you’ll be ready for marketing.
“About Us” page should stand out and show the nature of your business and guide
those who browses the page to the corresponding website pages.
#2. To succeed in personalization you need to do 3 things:
your business as clear and simple as possible;
description that tells about your business;
with a hyperlink as a call to action.
personalized web page name in Google Plus is a great way to make your page
branded by addresses that are reflecting the company name, as opposed to a
simple set of numbers. It is clear that this URL will be easier to remember and
easier to spot among others.
#3. Create a Relevant Google Plus Community
any social network, in order to be effective in web marketing, you need to
create a community around your page. It is not enough just to create a
community; it must be relevant to your niche.
are several reliable ways to create a successful community in Google Plus.The
very first thing you must do is to find out if someone says something about
your business or mention in posts.
Create Relevant Google Plus Community for more Traffic
Clearly, if your page has already been
created, then the search will be much easier because usually, people tag you in
the posts. Otherwise, start with the search bar in Google Plus. In the search
results, you can find users who mentioned the name of your company without
tagging you in this post.
Google Ripples, you can find anyone who shared your content. In addition, even
if your content is not yet shared, you can use the tool to study the work of
your competitors. By seeing who shared your website content, you can find people that
you want to contact with.
a relevant community is essential for any business that is conducting marketing campaigns in Google Plus.
#4. Regular Publication to attract the audience and Promote the page
to publish new content regularly to continue the community development. After all,
if users add you to their Circles, you will need to provide them with quality
that any user can determine what you write if he or she is searching for a
hashtag. Typically, Google assigns a couple of hashtags to the
posts automatically, but you can add any number of hashtags by yourself.
other social networks, Google Plus allows you to adjust the appearance of the
text. That means you can highlight words in bold, italics or strike through
This is done in order to convey your thoughts more clearly or draw
attention to certain parts of the post.
To make formatting, use the following-
* for Bold
#5. Utilize Google Circles Smartly
– is the most useful and unique feature of Google Plus. It allows you to
allocate all users on certain groups. You can create any groups and add people
not only to one circle.
this feature, you can show a creative approach to your posts, because you can
publish posts only to specific circles. To do this, you need to write a regular
post, then in the field “To” choose the circles where you want to
publish the post.
example, if you sell clothing, then you may have separate Circles for men and
for women. Thus, you will always publish only relevant content.
#6. Google Plus for SEO
Google social network, it is not surprising that Google Plus can significantly
improve SEO. Let’s see how Google Plus can be beneficial for SEO:
Use GooglePlus to Improve SEO of your Content
Whenever you share your newly published posts they could very easily be indexed by Google. I have seen many others appearing in Google searches within hours after sharing their blog posts on Google Plus community. Chances are more so if you have a good number of relevant followers and if your post gets +1’s.
Second most important point regarding the SEO value of sharing on Google Plus is that whenever people do a +1 to your post it actually gets a dofollow backlink from Google. However this is debated many times. Still it carries a lot of value of your content gets +1’s.
“+1”as much as Possible
is the equivalent of “Like” on Facebook. However, there is a
difference between them. According to a study, +1 more influential figure in
terms of ranking.
this, you should try to do everything possible to get as much as possible “+1”
to your posts.
This can be achieved by inserting the posts from Google Plus on
your website or blog. Inserting content from Google Plus will extend the life
of your posts and give them more of a chance to get “+1”. Thus, “+1”
is an instrument of ranking not only in Google Plus but in Google Search
Google Authorship- is the ability to bind the posts’ author profile on Google+ with the posts. If it is done correctly, then Google will show the author’s name along with a link to the Google Plus profile.
|Google Authorship is great even to increase CTR in SERPs|
not clear how the Authorship effects on SEO, but «Author Rank» (the credibility
of the author) affects the page ranking. However, one thing we know for sure: if
your page does not appear, the authorship of the page will stand it out among others,
who have no authorship.
Authored page potentially increases the CTR
#9. Get your Content Indexed Fast by Sharing it over Google Plus
Google Plus Content is Indexed Easily!
is published on Google Plus is considered a dofollow link to your original
post. Therefore, the more your content is distributed on Google+, the better it
will be indexed.That means that SEO is increased not only when you are sharing
content, but also when other users share your content.
Plus has a lot to offer for your website or business because of its unique features that
allow connecting with the audience. In addition, Google Plus improves SEO.
You Should also combine your Google AdWords paid advertising with Google Plus My Local Business page for much better conversion results.