Alexa.com and Alexa Ranking- An Introduction, its Usefulness, and How to Use it to Analyse a Website.
factors which make a blog or website well-known. So what are these factors
which a webmaster should know to make his business or blog stand out in the
Thus, to know about these factors, there are many websites andtools present in the digital marketplace by using which you can make your online
business or business blog even more successful than ever.
And one of among
these useful tools is Alexa Tool Bar, and one of these ranking factors is Alexa
Alexa Ranking is basically an indicator for a website and it is not very accurate, but gives you a general or vague idea about a website’s popularity, in terms of visits, traffic, and SEO value!
|Alexa Ranking – What is it? How and What it Indicates about a Website|
What is Alexa and Alexa Ranking?
Alexa or Alexa Internet is California based company which deals with providing
the information related to a particular website regarding popularity and
Ranking. Thus, in short, it is a web Analytics Company provides analytical insight
of about 30 million websites, which was founded in the year of 1996 and later
owned by Amazon in 1999.
|What is Alexa Ranking?|
factor behind which Alexa works is the eminence of a company in terms of
traffic. Thus, according to that the Alexa
Ranking or Alexa Traffic Ranking is the measure of traffic recorded by
Alexa for a company from its users who use its Alexa toolbar installed in their
browser extension within the duration of 3 months. This measure of three months is a combination
of the average of daily unique visitors and pages.
collects the information about traffic stats through their “Certify Your Site
Metrics” option. Although Alexa shows results publicly if you have certified
your metrics on Alexa and want to keep your certified metrics private, then you
can go for it.
The parameters which Alexa includes in the calculation of its
traffic stats are reaching and page views of a particular website.
How to Use Alexa Rank Indicators for a Website’s Evaluation in terms of SEO and User Engagement?
well-known that Alexa categorizes websites popularity in terms of traffic it
possesses. But it is also a truth that it is not limited to it; it also
provides some other factors which can be used to evaluate a website effectively.
So how to use it for website evaluation and SEO, let I tell you that:-
providing the traffic details, Alexa also provides data related to audience
geography which helps to demonstrate the popularity of the company location
wise. In simpler terms, it helps you to find the visitors of a website from
different location means how popular a site is in various places.
|Audience Geography for a Website – Find where most of your Viewers come from!|
It shows its
statistics in the form of the percentage of visitors and rank in the particular
country. Thus, you can also see the Alexa
ranking of any website in a particular country as well.
provides the detail related to bounce rate which is, in fact, important in both
the conditions – for evaluation of awebsite and SEO.
It shows the bounce
rate of a particular website along with the daily time on that particular site. As lower the bounce rate of a website, the better it is for the visitors of the site.
|Bounce Rate – The Lower the Better|
rate indicates your site is good enough to engage users and compels them to
stay on your site without pressing back button of the browser to search for
another option in search engine results.
Thus, in this way by putting emphasis
on this factor, you can better optimize your website to lessen bounce rate and
hence to get higher chances of ranked well in search results.
Top Queries from Search Engines
section, Alexa provides the information about the search queries or keywords.
It shows the keywords or search queries which send maximum traffic to that
|Find the Top Queries and Keywords related to a site in Alexa Ranking|
It will not only help in the evaluation of a site in terms of
keywords it uses but will also help you to better target those keywords which
bring traffic to your and hence helpful in SEO as well.
Sites Linking with Your site
also provides the information about the sites linking to a particular website.
It will help in evaluating a site concerning how strong the link profile of
that particular website is and how authorized, trusted the site is.
also a factor about which Alexa provides information and which can be a perfect
factor to consider under evaluation of a website. This element tells that how
impactful your site or blog is for any particular keyword.
The better the
impact of your used keywords the better will be your place in search engine
results. Also if your keywords are of high competition and are still having a
good impact factor, then it is icing on the cake.
|Impact Factors- The Crucial Indicators for any Website|
want Alexa even to track the users who visit your website and do not have Alexa
toolbar installed on their browser, then you can insert
http://redirect.alexa.com/redirect? before website URL of yours. It will permit
Alexa to consider redirected links even when users do not have the tool.
will help you to provide a deep insight about the Alexa and Alexa ranking. Along with that how it is useful for the evaluation of a website and SEO?
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