Win the Local Customers through your Content Marketing : Killer Tips for Geo Targeting.
You need to strategize in a different way with a different approach when it comes to marketing your content to local customers. The strategies that works for large businesses will not work right for your local audience and reasons could be numerous, like different perception, preferences, knowledge and much more.
This is where comes the role of local advertising and geo targeting via local marketing.
Hence, you need to take a whole new content marketing approach for your local customers.
Tips to Win a Local Content Marketing- Online Business Ranking
This article will highlight certain tips about marketing content to local audience. Let us take a look at these:-
⫸ 1. Bring In Local Experts In Your Content
Content focused on business alone sets you up for some limitations. It is seen that local marketers mostly focus all their content on the business only. They need to know that there are various other benefits that can be enjoyed by featuring local experts which are related to your niche.
There are numerous ways to bring in local experts in your content some of which includes; incorporating quotes and interviews with local experts and more. To grow your audience base, you can establish good relationship with them which mutually benefits both the parties till they are not your competitors.
Conversion rate increases tenfold when content is shared by the influencers. Now when you feature others in your content then encouraging and motivating them to share it with the audience is no more a tough job.
It is a known fact that customers tend to trust third party recommendations more than brand content. About 92% of them believe so. Therefore, when this is the fact then it becomes important to feature local experts in your content and not just on business focused content.
⫸ 2. Discover Opportunities & Build Your Expertise
There are various ways through which you can find local customers and grow your network. Taking part in or hosting local events is one such way of doing so. You can attend trade shows or other events, sponsor events, become a part of social cause and much more.
These will provide you with opportunities to come across new people and networking for the purpose of building brand awareness. Not only this, you get a lot of content in the form of pictures from the events and creating blogs on the same sharing your experience, writing on the topics relevant to your target audience etc.
For the later, you can take advantage of trending news using Google trend. See what people in your local area are talking about and write a blog post on the same. This will help you build your local expertise, your skill & strength via content.
✪ Online Tools and Apps for content Marketers
⫸ 3. Encourage Positive Reviews
Positive reviews are crucial for the success of any business be it small or large. In order to show up in Google specialized local search results you need to set up on Google My Business.
Reviews from happy customers on your websites, review sites and search engines will help you get more and more customers just like when a product gets endorsed by any influencer, its credibility increases threefold.
People use different portals to find or visit your website. However, 74% of them use Google. So you must not only focus on Google reviews rather other portals as well.
⫸ 4. Social Media Marketing – Paid Promotion
Paid social media is not that much expensive that businesses cannot afford it. It is very much affordable by all be it small business too. The reason why businesses go for paid social media is because it has something unique to offer, it is effective and has various advantages.
There are businesses that when planning their marketing budget also cover the paid social media promotion expense because they know the effectiveness of this platform.
For effective local content marketing, it is important to consider paid social media promotion. Your content will reach the right audience in the form of promoted posts which will ultimately bring huge benefits for you.