Psychology of influence- How to improve positions in the social networks with the help of its principles.
5 Tips for Applying “Psychology of Influence” in your Social Media Marketing.
Many things in life we do
simply because it is considered the best for most people, and especially
without thinking about the value it brings to us, and whether it brings this
value. Many things we do with an eye on the opinion of “authorities”
that we consider smarter for some reason. We all succumb to social impact, and
it is actively used by marketers.
published a book called “Influence: The psychology of persuasion”,
which is very popular not only among the psychologists but also marketers. He
described some principles of influence. So, let’s try to understand these
principles and find out how they are used in marketing and how they can be used
to improve our performance on social networks.
|Tips for Using “Psychology of Influence and Its Principles” in Social Media Marketing|
How Psychology of Influence and Its Principles Help in Dominating Over Social Media
#1. Social Proof
psychological phenomenon that usually occurs during non-standard situations,
when people do not know how they should behave.In this case, most people suppose
that others are more familiar with the situation, and therefore repeat their
actions. This phenomenon is often used to manipulate the behavior of others.
huge impact on our decisions and is probably the most popular psychological
phenomenon that is used by marketers, including social networks.
advantages of the company with the following data:
company holds a leading position;
customers that are satisfied with the product or service;
company’s page in Instagram are credible to potential customers and encourage
the purchase of goods better than any advertising.
But despite the fact that the
comments and Likes affect the overall opinion about a brand, if they are
received with fake SMM methods, nothing good comes out in the long run. The
reputation will be undermined. So do not look for the easy way – you need to be
absolutely “transparent” and be honest with your customers.
#2. Commitment and consistency
of actions and promises is a very important condition for the preservation of image
and reputation. Robert Cialdini says that the desire to take responsibility for
their words is even more important for people than taking care of their own
security. That is why this phenomenon has a significant psychological impact on
initial action, it often feels its incompleteness and unconsciously seeks to
bring it to the end. And that is actively used in marketing: in the shops, you
get a discount or points on your next purchase, and then feel the need to make
Ask your subscribers to perform any initial action (for example, to fill in
information about yourself, share publication in social networks, etc.), and
they more likely do what you want them to do in the end.
will spend some effort when registering for the event, then chances that a
person will come to this event increase.
like. And they like people who look like them.
want to impress a stranger, take the same position as the person and copy the
voice and gestures, and then a person will definitely like you.
choose people who have similar to our worldview, values, interests, who love
the same music, books, and movies. And, of course, we listen to their opinion.
feature: in the advertising, the image of a person that is promoting a product
combines the features of potential buyers with their problems, needs, and
worshiped authorities – apparently, this is the nature of human. In our times,
the opinion of authority is important for people. It can be related to the
choice of the car, country for vacation, or chips. People don’t care that the
stars of showbiz and sport are not experts in the evaluation of a product that
“authority”, there are adequate people, experts in their field, that
achieved tremendous success, and they consider it an honor to share their
experiences and knowledge. It is necessary to involve them. But not just to
advertise your company, but in order to get an expert opinion on the issues of
interest to your audience.
on the normal human fear to miss something important, fundamental principle of
which is the fear of loss. Now this phenomenon has got a popular name – FOMO (an
abbreviation of «fear of missing out»). The demonstration of this
“disease” of our time is the maniacal habit of updating pages on
social networks with a fear to miss an important message or publication.
fear, like a cat with a little mouse, forcing people to buy unnecessary things
often without giving them time to think.Thus, in order to convince customers of
the need to purchase your product, it is sufficient to say that your product is
unique and has a limited number of copies.
your subscribers to a private webinar, offer to subscribe to the unique emailnewsletter, in the announcements underline the exclusivity of published
major psychological principles of influence. If you use them in your
publications on social networks, you can increase brand loyalty, build trust
with customers and, as a result, increase sales. The main thing to do it with a
positive attitude and act on the principle of “do no harm”.