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Selling Through an E-commerce Marketplace -Pros and Cons for Online Sellers

22 December, 2016

Advantages and Disadvantages that Every Online Sellers Should Know About Selling Through a Marketplace.

Tips for Online Sellers- What Things to remember while selling on any Ecommerce Marketplaces.

When it comes to selling your products online, we have wide choices available with us today. But making a choice is not as simple here as it sounds. Proper research needs to be done before opting for any online marketplace to sell your products.

If you are not clear about whether the marketplace is meant for the kind of product you deal in or not, then to your rescue here we list down some of the pros and cons which will guide you through. Here they go!

Tips for sellers for Selling Via Online Marketplace-Ups-Downs-pros-cons
Tips for sellers for Selling Via Online Marketplace: Ups and Downs of it

Pros of Selling Through an Online Marketplace

1- You Get to Explore & Test New Markets as a Seller

If you want to access global markets and want to see where your product gets the best response & customers then these online marketplaces can help on this front. You can expand across the regions where your products sell best.

2- Larger Audience

As there are various online marketplaces existing, many of these have huge user base Millions of users visit these marketplaces. The advantage here is you get to showcase your product to these many users & get huge number of customers.

3- Find New Opportunities

Using small marketplaces will also provide you the opportunity to network and seek advice. You get to access new community & find new opportunities lying therein. Be it a big online marketplace or small, the advantage lies in both.

4- Online Store Optimization

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Big marketplaces spent huge amount on optimizing their site across the board so that users can access it via mobile or tablet as well. You might not have done that for your own site though.

Here the advantage is, you don't have to spend money for Search engine or mobile optimization for your storefront, the marketplace already did that for you.

5- Visibility & Exposure

Bloggers as well as the press like to find, know and write about new & interesting products. When you sell in niche marketplace, you grab attention of bloggers, the press which gives you free PR chance and increases your visibility.

Cons of selling online through an eCommerce Marketplace

1- Severe Competition From Similar Brands or Products

As a retailer on these sites you face competition from the those selling products similar to you or in your category. Big might not let you survive on this space but you can still manage to keep your game up via stuff like more personal customer service.

2- Tendency To Forget The Brand

When people buy from online sites like Etsy, eBay, Amazon and various others, they tend to remember the site from where they bought the product and forget the brand. If you look deeply, it's your loss.

You would not be able to position your brand in the mind of the customers.

3- Hard To Manage Too Many Orders

Listing your product on these sites connect you to wider audience - & huge number of customers. When you receive orders more than what you can handle, in that case failing on fulfilling even a single order can do damage to your image.

4- Less Control over Detailed Product Description

Yes, many of these sites require you to fill in detailed description of the products which gets unnecessarily time consuming for retailers especially the ones who are not the big retailers.
Moreover, you don't have control over the way you want to display a listing. Everything is predefined. So, no space for imagination in this case.  
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5- Time Consuming Sites Can Be Tedious

The site may require you to answer a lot of questions before a sale is made or it could in any other way be time consuming one. Therefore, the platform must be chosen wisely after complete understanding of all the sites. Make sure you are able to manage it on daily basis with ease & comfort.

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