Use Google Adwords as the Prime Weapon to Defeat the Marketing Challenges for B2B Business.
Tips for Making Paid Advertising via Google Adwords for your B2B Online Search Engine Marketing Success.
For a strong B2B marketing, Google Adwords forms to be an important element and this fact is known by all the marketers who are smart enough in their area of work. How to increase the rate of conversion via search engine marketing campaigns is what the concern is.
Google Adwords is great tool for generating B2B leads as it drives targeted audience to e-commerce websites and other businesses as well. Through Google Adwords ads are shown to the people who are searching for you and Google search is the place where buyer and seller meet each other.
B2B Marketing Tips on Making Adwords Strategy
In this article you will read about certain tips that must be considered for upgrading your B2B marketing strategy with Adwords. Here they are listed below:
3 Tips to Upgrade your B2B Marketing Strategy with Google Adwords.
1. Organize Your Keywords & Ad Groups[ Tips for using Google Adwords Keyword Tool for Researching Keywords ]
You can create ad groups by following these practices which requires you to group keywords with similar themes and divide informational as well as transactional keywords.
If you organize your ad groups in this way then you can adjust your ad copy as well as your landing page in sink with your keywords. This also helps is detecting performance and make necessary adjustments therein.
|Design your Ad Groups Effectively for the best results|
Pro Tip: Having Adwords with one keyword is all right in case where there is no other similar word with to group this keyword. Do not group keywords in ad group that are not related as it will lead to low conversion rate because unless the keywords are properly fitting in, relevant ads to each of these would not be created.
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2. Beef Up Your Search Ads With Extensions[ Steps to be taken before starting paid advertising campaigns ]
There are numerous ways to enhance your ads and you should try out as many as you can because:
- Without having to click your ad, those who are searching for you can learn about you.
- Links can b provided to further landing pages.
- Your ads will push your competitors down in the results of search engine and capture more space in search results.
-With higher quality scores, those use ad extensions, Google rewards them. Lower cost per click leading to lower cost per conversion.
|Make full Use of Ad Extensions in your Adwords|
The major drawback of Adwords is the character limit which is restricted to 70. Even if you want to, you cannot lay down the complete benefits or the summary of the content you have to offer or are offering.
Here's when Ad extensions help you out. With these along with including more information about the company, you can also include additional four links to the main landing page. Now with a single ad you can offer five distinct conversion opportunities.
What are all ad extensions available in Google Adwords?
Ad extensions as we all know are the creating multiple opportunities for the visitor to click your add. They improve the visibility to your site and create more value.
All ad extensions available in Google Adwords can be divided in two major groups:
-> automated and manual extensions.
It is also important to mention that all of the below suggested extensions doesn’t always show. Instead, Google Adwords only shows the extensions as per your Ad Rank.
✪ Automated extensions
Previous visits – extensions which provide the user information how many times he visited the site and when his last visit was.
Consumer ratings – these extensions are specific ratings which are not based on customers review, but a Google source.
Seller ratings – these extensions show your seller’s rating according to review source sites trusted by Google.
Social extensions – they show Google rank information; number of followers, images of friends following the specific site.
Dynamic sitelink extensions – they link to the best selling offering on your site or a popular piece of content.
Dynamic structured snippets – additional information about your site which Google finds relevant; usually categories.
Google is automatically adding these extensions and if you see that they are unsuitable in any way, simply pause them.
✪ Manual ad extensions
Manual ad extensions are manually set additional information on your website in form of add-ons which provide additional details about it.
Adwords location extensions – they show the exact location and allow users to look for it directly in Google maps.
Adwords call extensions – known also as click to call extensions they are inspiring calls to your business by adding a call button on your ad.
Adwords Review extensions – these extensions are for customer use only, which enable them using reviews from a Google trusted site.
Adwords Price extensions – this extension is mobile only and is showcasing the product’s or service’s prices directly to the add.
Adwords application extensions – these extensions allow you to use the download button of the application version right next to your Search Ad.
AdWords sitelink extensions – these extensions are additional links which appear in your search ad. This option increases the chances of the user clicking on a offering by creating multiple options for him.
Adwords Callout extensions – these extensions provide you more detailed information to your add without the possibility of clickable links.
Hopefully the tutorial gave you a general picture on what to search for when you are diving in the field of Ad extensions. Feel free to leave us a comment with additional questions if any!
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3. Landing Page Optimization
Direct response and content downloads, traditionally these two types of landing pages are used by B2B, SEM campaigns. In paid search marketing both are equally important. Marketers often overlook the benefits of content marketing.
They believe in "let's talk" concept but they don't understand that not all searchers would like to or have time to talk. Therefore, using paid search together with content marketing is what the best practice is here.
|Make your Landing pages well optimized for adwords results|
Deliver value to the customers via content marketing. Offer your prospective customers helpful eBooks,blogs and more to start conversation with them rather than straight away serving your own need of selling.
Moreover Do not hesitate in having multiple conversion opportunities on your PPC (pay per click) landing pages so that no matter the customers wants to chat on arriving at landing page, they can download the content which help you capture their email address leading to win-win situation for both.
Customers get the information they needed and you got the information of customer which you needed to follow up with them.
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