Facebook Marketing Tips for Real Estate Business
day social networks are becoming more important in promoting yourself as a
professional. According to a recent study conducted by Postling, nearly 80% of
US real estate agents use Facebook in their work.
media definitely become the main vector of real estate advertising, – commented
on the situation Melissa Savenko, agent of Richmond.
offers, to sell new houses, also communicate with agents and customers about discounts
on individual objects and additional bonuses. I think that many agents have
chosen social media to promote their offers just because it’s free, easy and
expand the communication circle among colleagues and attract customers – buyers
|Successful ways to market a real estate biz over Facebook|
today’s world, there is always a way of development, marketing, and social
networks are a proof. Our advice can help you to promote your real estate business
on the Facebook platform.
Facebook Social Media Marketing Tips for Promoting a Real Estate Business.
#1. Page + Profile = Right Option
Facebook personal profile is an important step to increase sales and the level
of brand awareness of the real estate business. In addition to a personal
profile, it will be useful to create a dedicated business page.
unlock the full business potential of the social network: present your brand, publish
commercial offers and talk about the benefits of working with you.
benefit of the real estate business pages is that it can be connected to an
infinite number of friends. At the same time, a limit on a personal profile is 5,000
#2. Fill in all the Business Contact Details
of whether you’re promoting your real estate business page or decided to use a
personal profile, leave all possible contacts:
Link to other social networks profiles;
Phone, and so on.
sure that your customers can contact you easily.
#3. Post the Variety of Content
like pictures. Do not deny yourself the pleasure to publish the photo or video about
real estate, or related topic, even if it is the repost and not your unique
In general, it is important to maintain the diversity of content on
your the page of your real estate business: text, photos, videos, a selection of
interesting facts in the form of infographics, and polls.
your page more interesting and, as a consequence, more and more popular among
potential customers – buyers and sellers.
#4. Create good number of Notes
your business page place not only the repost from other pages but also the
unique texts. Thus, users will see that you share your experiences, instead of
untested hypotheses from the Internet.
trust of people. Also, ask for a feedback in their posts, ask questions, and
invite them to a conversation. People like to feel important, so tell them
and private messages have to be answered and it is a fact. Look at the posts
that your subscribers shared from your page. Perhaps, someone commented them
and it is better to respond people and on other pages, too.
#5. Use the Targeted Advertising
estate business page. Select the target audience – the people of your city of a
certain age or with certain interests (the people of your or other cities that
are subscribed to other real estate search groups).
checking all the data pay for the targeted advertising.
The price can vary from $0.1
to $0.25 per click.
#6. People Come for the Emotions
this in mind and give them these emotions. Share what they are pleased to see
on your real estate page.
Share the fact that today you’ve picked up a house
for a great family (you can even add a picture of a happy family if they do not
as long as possible.
prize does not have to be expensive. Arrange a competition for a free
consultation, or even a master class on real estate case.
interested in your services, take advantage of the offer and will take part in
#8. Put a Call-to-action button in a visible place
cover photo is a great place to place a CTA button ( Call To Action ). Encourage
customers to call, write you or immediately book your services.
You can do this
in two ways:
placing a CTA on the cover photo.
#9. Not more than 20% of advertising content
there is more than 20% of advertising content, you risk of having no followers.
Make sure that you publish no more than 1 ad per 5 posts.
No one is interested in your marketing or promotional ventures.
The moment they realize that you are here only for marketing purpose of your business they make a distance from you.
#10. Invitations to events
you participate in exhibitions, conferences or workshops, invite your subscribers to come to the event via the Facebook page.
#11. Be a part of the community
part in discussions, answer questions – be a part of the community that you’ve
created on Facebook. And then you certainly will succeed if you post the content regularly that interests your users.
Keep a balance in the post volume you generate with your promotional and fun related posts.
Never present your audience only with self promotional posts.
finally, let your publication will be positive and informative. Do not show
your customers how difficult this business is. Instead, use the power of social
networks for advice and a call to action.