Use these tools for Reputation Marketing to Track, Monitor and Analyse your Brand Performance.
Brands are trying to make use of this engagement to up their reputation in the form of reputation marketing. As we know engaging with the customers requires two parties, one is the company other is the audience.
The disadvantage which lies here is because engagement is a two way process therefore, any negative comments, reviews, feedbacks, reactions would hamper the image of the business as in the online world, nothing is hidden. Here’s where reputation marketing has a role to play.
5 Best Tools for Online Reputation based Marketing
1. Bazaar Voice
Bazaarvoice helps brands capture, analyze and act upon social data, and enables authentic customer-powered marketing. It is a Software as a Service (SaaS) company that turns social media into social commerce for the world’s best global brands by enabling authentic customer-powered marketing.
|Bazaarvoice for user generated content marketing solutions|
2. Consumer Affairs
To up its revenue game and build an unshakable online reputation, Consumer Affairs has a lot to offer to the brands. It has got some incredible features which makes your online presence strong.
Must check: Submit your Website to 50 Search Engines for Free]
Yotpo is yet another famous tool that helps you get authentic customer reviews. It gives your customers a simple, mobile- first review experience, letting you collect more reviews & ratings.
Talking about its working, when the customers make purchase on sites using yotpo, an email is received by them wherein they are asked to write review about the product received.
This direct reviews from the customers via MAP is a great way of getting more verified reviews.
Also Check: Top 15 Methods to Get free Traffic to your Website]
4. Better Business Bureau
A non-profit organization founded in the year 1912 , BBB collects and provides free business reviews on more than 4 million businesses. Its focus is consumer protection & industry self-regulation.
Right from planning campaigns, collaborating, developing content or storing files, the software from percolate does it all. At a single place, it manages all the work related to brand’s marketing.
Percolate- Content Marketing software for Brands