Pre launching Website Quick Check list- What Things to be taken care prior to the website launch
site is a long process that takes months, some business owners understand that
even if the project is still under construction, the sooner they will begin to
promote it, the faster will be the result after the launch.
The site design can
take a month or two, and in some cases, half a year depending on its
complexity. During this time, it would be good to do something in terms of
promotion. But, how to start this process in the right way?
|what things and promotions to do before launching a new Website|
we have already bought the domain for the project. What benefits we will have
after the launch of the site, if we begin to promote it before?
Here are the advantages of
preliminary site promotion:
its existence in the index of search engines) is one of the factors used by
Google for ranking. The older the site – the better it is recognized by the
Therefore, it is recommended to buy a domain in advance and
place some content on it, so that after the launch of the planned project it
will have some age.
sites are included in the search engine index not as fast as its’ owner would
like. The usual plan of a project is the following: buying a domain and
hosting, design, layout and development of the site, then filling with content,
then launch and waiting for indexing in search engines, and only at the end it
comes to advertisement and promotions.
This chain is very long and it can be
optimized only by reducing the execution time of each phase or combining
several steps into one. If you start to promote the site in advance, after its
launch there will be no need to wait for its indexation in Google or other search engines. Your site will be already present in these search engines.
factors, links are still important in the promotion of a site in search engines.
Search engines look the reference story, analyzing the age, variety, and other
issues, on the basis of which they make a conclusion about the popularity of a
reference history. You can start to post announcements on other sites, social
networks, can buy a few links, and after the launch of the website, all these
will play a huge role for its further promotion.
Proposals for the Project
feedback from visitors may be obtained before the launch of the site. This will
help to get new ideas that can be implemented at the corresponding stage of
development. To get a feedback you should add a form on the page, where visitors
can make suggestions or comments about your idea.
the splash page will help to gain initial customer database, if you have an
e-commerce site or a database for future users ( subscribers) of the resource /
you, either place the form, where people can enter their email address and
later receive a notice about the opening of the site. People always like to be
the first, even in getting new information, using helpful tools, or purchasing
pros, some webmasters make mistakes when promoting not finished sites.
are several typical mistakes that you should avoid making:
– Promotion of empty and
uninformative pages, or unprepared sites.
do not spread it to the domain. Errors in its architecture can affect the
occurrence of debris in the index of search engines or their ambiguous attitude
toward a resource. Search engines do not like sites that are in the process of
development since they do not give visitors a positive experience.
necessary to think about the people, who will open the site. Your appeal to
them will be the first contact that will affect the formation of attitudes,
confidence, and future conversion.
– Closing for the indexation
indexed will lead to a longer waiting time for its’ appearance in the search
engines. Let it be a single page, but opened to everyone. Opening even
unprepared site to be indexed, you can get the first visitors from the search
engines. Next, it is the problem of page content to detain the visitor, get
feedback or contact details.
– The only inscription with
the request to try again later
Some site owners think that this inscription “Very soon here will be such site,
try again later” motivates people to visit the site later. If you lose people
now, the next time they can come to you will not be very soon. They can just
forget about it. You need to give the visitor the opportunity to assess your
To achieve this you can post useful links (for example, to other
interesting related resources), a feedback form, and a reference to an existing
and functioning Twitter account or Facebook page.
audience now, it will be much more difficult to collect it again later.
Appreciate every visitor and stay friends, who are constantly in touch with
each other (via social networks, email, phone).
the splash page properly and open it before the final stage of the site launch,
you will get a lot of benefits, which will give you the first step to success.
one-page website, place a speech to the audience on it,make contact, open this
mini-site for indexation, place a few external links to other resources.
to all that, the site will be indexed more quickly after the launch and you get
the opportunity to work with people who already know you before you find new