How Instagram is continuously evolving with more marketing opportunities for the Businesses: Introduced Clickable Links for the Instagram ads.
Instagram has recently announced about it coming with the new and improved options for the advertisers. With these new ads, advertisers can put together various photos in sequential form which could best help the users to know more about the brand or product. A “Learn more” button along with the brand’s choice website link will be accompanied in the last photo of series. This website link will open in an internal browser within Instagram.
How the Sponsored ads at Instagram are more beneficial for the advertisers?
Carousel ads on Instagram
On Instagram people can only browse photos and not the web. URLs are never allowed by Instagram. But mere photo was not enough for the advertisers to advertise and promote their product or service. [ See Also: How to make Impressive Instagram Videos? ]
They demanded more refined and impactful ways to attract people who can grow their business. In order to advertise the product companies need to show off more than one image to the audience.
|Carousel ads on Instagram|
The ones into designing, say Fashion brand/Fashion house can showcase their model wearing dress, accessories, bags, shoes, from all the ends, close up etc in their series of photos. Those in real estate can show the exterior, interior, surrounding of the house to the customers in their sequenced multiple pictures.
Brands enjoy more flexibility in telling their stories through carousel ads as these allow viewers of their ads to swipe left to see additional/multiple images and link to brand’s choice.website.
Instagram wants to keep things clean. Link/ URL sharing is not allowed here because it gives a smooth feeling unlike Facebook or Twitter or other social platforms where people just keep on discovering new links jumping from one site to other.Here on Instagram, links will be allowed only on succeeding slides of carousels and people will be able to see it when they engage with an ad.
[ See also: Free advertising sites for your Business marketing ]