The more people Talk About your Brand the More Popularity you Gain: Learn how to get more and more People Talking about your Brand
Other marketing tools remaining quite effective and successful, word of mouth marketing yet stands unique in different ways.
The business which is constantly talked about and remains in the buzz tends to build image soon and grabs the attention of masses.
Word of mouth increases marketing effectiveness a lot times better because it tends to spread faster than any other marketing source thereby lifting up the sales graph and increased customer base. Many businesses have opted for this marketing strategy to up their sales.
How to get success with your Word of Mouth Marketing
Word of Mouth Marketing and Business Branding
Word of mouth is a very simple concept and goes exactly as it says 'Word of mouth' means what you speak.
Now, here a obvious thing would be talking about brands when speaking in terms of marketing and marketing tool/strategy, calk it anything.
It is when anytime anyone talk about your brand be it on virtual space like social media or personally when meeting friends or generally recommending to certain people etc. It could be in anyway, anywhere. A simple act of telling & encouraging people about any brand.
The question that arises now is how to get people do the talking about your brand?
To enlighten you on this front here are a few tips. Take a look!
#1- Promote By Giving A Little Extra
You need to figure out what you can do to get people talk about your brand or your product/service, your company. Look at your company from the customers perspective.
See what extra you are giving to the customers. Is it above average customer service? Selling above average products? or something else.
Remember it's this little extra something that will get all the talking done about you by your customers. Keep them more than happy, give more than they expect and then watch the ball getting in your court.
#2- Influence via Influencers
Though there's no doubt that when people talk about, recommend, praise your brand, it affects the business in an amazing way but there are people who are influencers and whose mouth are even bigger.
When they say, the world listens. For instance, if you are into sports business, say cricket for that matter. Now when Sachin Tendulkar who is considered as the God of cricket will speak about you then it will have a huge impact on existing customers & potential customers.
Therefore, it would be in your extreme benefit if you connect with industry influencers as they can make your image in no time. It is like hunting two things with a single arrow.
You will have industry celebrity talking about you and also the customers.
Do try & catch some influencer, it can do wonders.
#3- Create Brand Advocates
There will be people who must be your loyal customers, people who write good about you, give you good ranking etc. Make these your brand advocates.
Treat them like your brand insiders who will be informed everything at first before going public because there's mutual trust between you & them.
Make them feel special and connected in a personal space. This will motivate them and they will not only get excited about trying & testing your new product but also spread the word by writing great reviews which will ultimately get you more & more new customers.
#4- Provide Incentives
Merely depending upon providing above average service won't be enough. Be open to other options to take along as well.
Like you can incentives to people (your customers) for talking about your brand.
Discount offer to the ones leaving good reviews on your blog and giving good ranking to your products/ services/ brand. A little bribe won't do any harm. Trust that.
#5- Social Media Networking
There's no area left where social media does not comes out be of one huge importance. It is needed for anything & everything today.
Need to connect , need for networking being a major reason behind it. Develop new connections on social media while maintaining the old ones.
The closer & personal the customers feel connected to a brand, the more it tends to talk about it and take interest in every little thing related to it. So make optimum utilization of this platform which will grow you bigger & better.