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Instagram Increased its Video Limit to 60 Seconds: Check out why?

02 May, 2016


Why has Instagram Increased its Video Limit to 60 Seconds from the Previous limit of 15 Seconds?




More creativity, more fun, more flexibility, more engagement, more clarity. Yes, everything is going to be double if we say for that matter. Wondering what we are talking about? Well, there's a good news. Who doesn't love Instagram? We all do. Right? 

Now to all the instafanatics, guess what? Instagram has now increased its video length limit to 60 seconds which was 15 seconds. How cool is that.  This new update allows the users to upload 60 seconds video on Instagram.


Instagram Videos Limit

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The fact that one cannot showcase his/her creativity within 15 seconds of a video that they post is now actually realized by the company and so this step is being taken and a better and updated feature is being offered to the users across the world.


Instagram wants to bring more fun for their users. People love to watch the videos posted by their favorite celebrities, tutorials be it makeup, hair video, cooking etc. 15 seconds video was not enough and creativity of the video was not enhanced as a result of it. 


Videos were not able to deliver the complete message or tell a complete story and had to miss out on one or the other thing by cropping it short to fit it into 15 seconds time frame. But now that's no more an issue left.

There's a logic behind this 60 seconds time frame that is finalized for Instagram. This time limit makes complete sense if we see it in the light of optimizing viewership metrics. It's all about keeping Instagram users in feed as said by Sephi Shapira, the Chief Executive Officer of performance mobile advertising company MassiveImpact. 



When the videos are longer like we take example of YouTube, people tend to switch from one video to the other real soon. In order to make users watch the complete video this 60 seconds video slot is one best idea. 


As said by Shapira, "Instagram wants users to finish videos."


This is the strategy that will also prevent users to switch to other platforms like Snapchat or YouTube for that matter.

As per the information on a blog, it is revealed that there has been more than 40% increment in the time spent by people in streaming videos. It gets difficult for the bloggers to plan out their videos be it for tutorial or fun or learning to fix it up and cram in 15 seconds video. The content that way could be less engaging and must be missing out on one or the other thing.

In the words of Kathleen Chaykowski from Forbes,  she said that perhaps Facebook has realized that videos are key to boosting Instagram’s business, considering the impact of video ads on Facebook.


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Alongside, Instagram is also working on one more aspect and planning another good news but for iOS users. 



That is enabling to make videos out of multiple clips right there in your camera roll. Yet another uber cool effort by Instagram to make the platform more creative and more fun for the users. This one's for iOS users though.

It is also expected that users can see more new video related features in near future, it could be later this year itself too.


The fact cannot be denied that videos are the key factor in the success of Instagram business. Exploring ways to make things better for the users would only take it higher and higher. 




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