Advertising and Marketing a Job Website- 10 Practical and result oriented Tips for promoting a job board.
How do you want to market it? what would be the source of earning? How much time you can sustain till it starts yielding returns and benefits?
But, here we will focus only on one thing: How to market and Promote your jb portal?
The tips mentioned here regarding the job website promotion are also applicable to the old websites that want to enhance the search engine visibility of their web.
Most of the job or employment website want to attract job posters, employers, recruiters, and consultants. So that they can submit more jobs to their website. More live jobs means more traffic and more success!
|Tips for Job Board Portal Owners: Marketing Strategies for Job Portal Promotions|
Top 10 Marketing Strategies for Job Portal- Tips to Promote your Job Board Successfully
10 Best Ways for Marketing and Promoting your employment job board to get huge numbers of candidates and employers.
The first thing that you should make sure is that you start using your website url or link in every online profile you may have.
Also create profile at the two most common places as given below:
- Create an account at About.Me and write about your career website.
- Make an account at Gravatar and insert link of your job portal there.
#1. Word of Mouth Marketing (MoM)-
This is the classic and traditional way to spread the news about anything new. Obviously, we discuss such things with our friends, family, and relatives. But, you need to go a step further when you really want to promote your job board widely and quickly.
People tend to buy the things or take the services that are recommended and suggested by their friends and family members. They get emotionally inclined to such products and services. Take advantage of this tremendous effect of Word of Mouth Marketing for your job portal.
People start talking about the things that appear to them as useful, interesting, and unique.
So, start pondering over what could be the unique and useful features of your site so that people can take interest in it.
Tell about the job website to the people who are interested and ask about your website.
You need to do branding by providing people with the business cards or other physical objects.
#2. Take help from Blogging-
Find here a full guide on how to start blogging from scratch and be successful with it
You can and should attach a blog to your job website. Most of the businesses today also run a blog on their main business website. The biz website and blog stand apart from each other and also complement to each other.
|Adding a blog to your job portal|
You can learn here how to attach a blog to your job site and use it as a great weapon to gain traffic and recognition to your main website.
#3. Social Media Promotion-
- Facebook– Facebook is the best medium of social media and it also offers a fan page creation service as well. A fan page can be used in connecting and communicating with the candidates and employers for promoting your job board further.
- Twitter– Twitter is the best method to update your followers with the message in less than or equal to 140 characters.
- Google Plus– Google Plus can also be used to promote the board websites as it is indirectly connected to the #1 search engine: Google! A fan page can also be made on Google Plus.
#4. Video Marketing–
#5. Photo Marketing-
You should incorporate the idea of photo-sharing of your website. Images play a good role in improving on-page and off-page SEO for a job portal. When you share good looking pictures from your job board then they might catch attention of the active community on Photo sharing sites. Plus, your site gathers good one way high authority inbound backlinks. Which is really important for SEO.
So, have at least 5-10 images designed from professional designers and share them on photo sharing websites with a link back to your job board.
Find below a list of some of the best networks for sharing the photos:
- Instagram+Facebook- Posting photos of your websites on Instagram followed by Facebook. Instagram are owned by Facebook, so they favor Instagram photos.
- Pinterest- This can also be used for sharing photos along with the link to the post where the photo is attached.
- Photobucket– A great platform for digital content marketer where they can easily store, and share images to the world.
- Flickr: This is a great community where millions of users share the unique images.
#6. Audio Marketing (Podcasting) –
Podcasting can be used to promote websites when people are away from the computer. People prefer podcast while walking, driving and commuting.
#7. Forum and Guest Posting-
Also writing guest posts on other career and employment related blogs is the best way to promote your job portal.
#8. Email Marketing-
Also whenever you send an email, your email signature should include your website URL and other social network links.
Aweber is a paid service to use for email marketing services. Mailchimp is a free email marketing service and it can also be used. Find here a list of best email marketing service providers on the Internet.
#9. Make use of Paid Advertising-
Google Adwords and Facebook Ads can be used to set the daily budgets for the ad campaign. Retargeting ads is a process in which visitors start seeing ads to come back as soon as they leave the website.
This can be done by placing a tracking cookie on the visitor’s computer.
#10. Start Implementing Basic SEO-
Also Use Content Marketing Optimization (CMO).
Other Ways to Promote your Job Board
Also use banner exchanging websites to generate more traffic to your job board. You can also pay for the services which will auto generate links to your website from other websites. But you may get banned on Google on doing so; hence it is not long term solutions for getting visitors on the website.
This voice mail can also be used for advertising about the website services and products. Use your company forms to promote business.
Here is a great list of free advertising websites where you can market your job recruitment website effectively without paying anything!