Advertisements- What they Mean to their Companies and Business Brands
Advertising Trends : Interesting insights on how big brands handle advertisements to make a long lasting impact.
all have that one memorable ad that we can’t seem to forget due to the
catchy-ness depicted or the stars in front of the camera. But whatsoever the
reason we remember it to the last tune, that is just good PR having its way
our emotions, getting the best reactions from some of us in the process.
art of advertising has hit new trends in the world today with many top brands
making it less about the company or product and more about you, something that
has had a Midas touch on their influence in the market.
|Advertisements- What they Mean to their Companies and Business Brands|
today; in other words, what should a good ad contain?
· Balance between Information and Entertaining
brand names try to find balance in their statements; giving meaning,
inspiration, powerful and genius an equal footing in the studios. They do this
with the impetus to peek the attention of the target market, trying to leave a
mark so deep in your mind that you can no longer ignore them when that time
delivered in ways thought provoking and hard to ignore.
has to be interesting or mind blowing.
· Vast ad spread and influence
brands manipulate social media for the better these days
to earn from the sharing advantage social media holds over other platforms.
we all remember Nike’s world cup ads that were soon rooted into people’s
phones, laptops and tablets. They called it, brilliant bustards.
practically called for masses to embrace the imperfections that existed in the
game and take risks that we always wanted to take all along. We were all glued
to our screens whenever these popped up.
· The wild card
influence of ads grows every passing day, a trend that has lived on from way
back. Whereas these are meant to expose a product to the market, they do just a
little more these days.
top of the list before any idea is put to work. What message are they trying to
convey and how best to do so without crossing any lines.
best example; many find it plausible that the energy drink can give you guts.
notion they have successfully weaved up in our heads from time to time. This
lighter side of mind gives them leverage over competition with a motto closer
in situations where otherwise.
· Company Identity at Play
ads are assuring as they should be.
chances are that you will have a storm sweeping away the neighbours’ houses
leaving one house in the tristate or a child glowing as he/ she goes through
stages of education to adulthood.
the companies have doing rounds on our televisions sets today. Messages that
show skits of company values that in the past would otherwise be left to
well as the product in question, profiling that creates a closer relationship
between them and the target market.
why do ads have this sort of roll?
marketing departments are exploiting?
Companies don’t just want to get the
product in question off their shelves but also create a market dominance. The
more susceptible you are to these products and the company in question, the
easier it is to get their future products a fighting chance. It is more like
building a brand loyalty.
corners of the globe and they rather hold the door on their competition. So why
are ads much more creative and effective than in the past.
· Band Wagon Effect
truth of the matter is that people have become easier to sway than before, the
more muscle you show by getting more airplay.
get the highest sales in the supermarkets. Companies and their marketing teams
know this and are certainly using it to the fullest to improve their standing
in the market.
status of the company. As implausible as it sounds most people don’t really
understand stock markets and that is all the lifeline most struggling companies
economic situation. Ads are meant to give a better representation of the
company in terms of loyalty, commitment and other values that may impact client
attachment for the longer periods.
· Time Tested means Success
rich history is another reason as to why PR teams dig deep to find that
eye-catching ad. A card common to pre-world war companies. Sometimes it’s all
hard to come up with ways to show enduring commitment which leaves them with no
option but to slip it into a casual advert.
company the harder its grip on the market in question. Clusters of companies
have re-defined their hold on the market this way given their rich experience
with a given product and if they have to remind people of that, so be it.
competitive nature of today’s markets has called up innovative minds to the
stand pushing for that imperious move over the competition.
presented these companies a chance to keep trekking the minds of the market.
Companies with poor ads or less domineering ads have been left to test the dust
of those with the powerful engines in the PR departments.
resources pumped into this sector is ever increasing every passing year simply
because ads have become a piece of entertainment with an “Oscars” waiting for
the best performers.
trend of marketing. There is the reason as to why you are watching so many ads
on your television set today, a squabble for dominance.