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Instagram Video Marketing 9 Tips - How to Make Impressive Instagram Videos

03 August, 2016

Generate some real business with Instagram Videos with these Killer Tips


Editing forms to be a very important part in videography. Be it a video related to any field, journalism, documentary, social media, marketing, advertising, corporate, music videos or anything. 

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A good editing leaves no room for errors. Keeping other areas of videography aside, lets talk about Instagram videos. Instagram as we all know is becoming a huge craze amongst people especially youth and now not only pictures but we can also post videos to Instagram very easily with 4.1 update. 

The videos be it in your phone, laptop, computer can be uploaded without much a do. You can add effects, fast or in slow motion mode, add sound and play around with lots of other stuff the video has got to do with.


Instagram-video-marketing-Tips-learn-making-Impressive-Instagram-Videos
Instagram Social Marketing- Make Impressive Instagram Videos


Instagram has got such amazing filters that you feel like no less than a model in your pictures and videos provided if you capture the moments nicely. Imagine the videos without editing. There would be no cuts, starting or ending. In order to become the master of taking videos for Instagram, you need to know about various tools, apps and other tips to make it a killer one.

Here's bringing to you a few tips, Check them out!


1- Video shooting


Shooting videos on Instagram is not necessary rather you can use your phone's native camera app or another interesting camera app which has got cool filters that could enhance your video. Multiple clips can be shot and arranged in a proper sequence to be posted on Instagram like you wish it to be.

Apps like vintagio, 8mm, KitCamera, imovie  etc are available for you to assist in video making. In case you want to take videos from another camera to your mobile device than with the help of  EyeFi wireless card, you can do so. Also you can transfer files from other devices like DSLR, laptop, computer etc to your phone by making use of iFlash Drive.


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2- Apply Transitions


Although there are apps like iMovie, WeVideo that helps you add special effects transitions for the videos, but other than that for a more cinematic view what you can do is, cover up the camera lens with some object, say with a piece of paper or any other to get a black screen in between shots. This will act as divider between two different scenes.

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3- AKA Rack Focus




It is a technique in which you change focus during a shot. You would have seen in the movies that often there are scenes in which the object in the foreground appears to be sharp and that in the background looks foggy and when the background comes into focus and appears sharp, the foreground appears to be out of focus.

This happens because of the Rack focus technique that adjusts focus from one object to another to give the video a more dreamy and dramatic feel leaving the viewers focusing more attention on certain object. Now how you do that in case of Instagram video is the concern here.


You can do it in 3 different ways:-


a) - By Tapping To Focus:- Tap your screen to keep what you want in focus.
b) - Using Telephone Photo Lens:- The focusing ring lets you manage your focus.
c) - iPhone SLR Lens Mount:- Use SLR lenses while shooting videos from iphone.

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4- Editing



Extremely important stage which further consist of 3 stages namely; Planning, Chopping & Sequencing.

- Planning:- Plan the beginning, middle and the end of the video. This is the initial stage.

- Chopping:- Trim down the video after you load it on Instagram (if it is too long). Upload, Hit Next, Use the slider to cut short the video length as per you want.

- Sequencing:- You can adjust the order of your clips and the transition therein. You edit as the video gets shot within Instagram too. Adding and deleting scenes. You can try editing videos by taking it to your computer, rearranging the order and transferring file back to your phone.
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5- Speed Up Or Slow Down



To make the video scenes more impactful by showing them in slow motion or fast one then you can use these tools like vintagio, twixtor, hyperlapse etc that respectively does the work of giving the effects you want. Some best for slow motion effect, other for speeding up the shots and likewise.




6- Sound & Music



You can add sound effects, edit the same before posting your video on instagram. Add music or recording (whatever you like), import it from your phone's library or take it from another device to your phone and add. Mute if you prefer.
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7- Apply Filters



Various apps are available to do this part amazingly. You can either use the tools like 8mm, iMovie, Vintagio etc or Filter the video by hand. Wondering how to do it? Use stuff like plastic, coloured glass over camera lens and others to give required effects according to the demand of the scene.

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8- Panning Time Lapse



Time-lapses are when the film frames taken over a long period of time appears to happen quickly at set intervals but panning is slightly different, It is when your camera moves in a way like someone is shaking their head from side to side of an aircraft moving into a different angle.

Therefore, a panning time-lapse is when your camera pans across a landscape and at the same time shoots a time-lapse. Two ways to make a panning time-lapse are; Using a slider that moves your camera horizontally or using the rotating mount (known as Camalapse) that slowly and steadily turns your camera 360 degrees.

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9- Stop Motion



You can even make a stop motion on your phone by using these three cool tips:-

- Let your camera NOT move. Either put it on a tripod or place it somewhere it stays still.

- The light where you are shooting should be stable.

- Prevent your phone from inadvertently moving by using camera phone remote. This will make shooting short clips easy.



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1 comment

  1. this si amazing 9 Tips for How to Make Impressive Instagram Videos. this is very helpful for inst-gram marketing . here is some link for learning

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