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How to Find Customers for Your Goods - Advertising and Promotion Ideas

05 September, 2016

Ideas and Tips for Selling your Products and Business Services

In our time it is becoming increasingly difficult to find customers. Competition is increasing, and the buyer gets choosy. So let’s talk today about a fairly general question - how to attract customers on a variety of products.

We will not discuss the specifics of individual areas, but try to give some generic advice.

General recommendations

The first and standard step that you need to start with is to form a vision of your target audience. Maybe you’ve heard about that lots of times, but it is very important. 

Without understanding of who your customers are, what their "pain" and needs you won’t be able to build an effective marketing strategy

How to Find Customers for your Goods and Products- Business Marketing Ideas
While making a portrait of your ideal customer try to answer some necessary questions about level of income, age, sex, main activity and hobbies. This answers will help to define your target audience.

After this stage it is worth considering how to find customers for the product or service

The first and most obvious channel - the inner circle. Friends, acquaintances, friends of friends and so on. Even if you do not work directly with these people, they can refer you good loyal customers.

The next step is coming out from home.

-  If you are a retail or a wholesale distribution of certain products, you probably have monitored competitors in your region. 

-  Find specialized thematic exhibitions, festivals that attract your target audience and participate. Create a colourful and informative promotional materials: business cards, brochures. 

This method needs to put a lot of efforts. But you have to try, because this is the place where you can talk directly to your target audience

-  Remember that you will need to find additional labor resources to work at the exhibitions if you have a small business with a small number of employees.

-  The following useful tool is to make cold phone calls. Of course, selling over the phone became more difficult. Nowadays this method was discredited by a large number of unscrupulous sellers, but still telemarketing can give a good effect. You can add your old customers to a list of cold calls, but don’t forget to make individual scripts for them. Remind them how good you were with previous delivery, etc. 

Here it’s time to add advertising. There are numerous methods to make online promotions, but try to mix them with others. 

Here are some ideas where you can use:

-   Pacing advertisements in the press and advertising materials / articles on thematic issues;

-  Promotion on radio and television (regional stations advertising can be an inexpensive and very effective);
-  Making promos: flyers, coupons, degustations, offline promotions;
-  Word-of-mouth marketing;
-  Partnership programs with other businesses (entrepreneurs from related fields can promote your products/ services for some amount of money).

-  Use these Free advertising sites to find customers online for your products. And, don't forget to make an effective sales plan for yourself.

Other Strategies

-  There are also less standard ways to attract customers to the product or service - but they are mostly determined by the imagination of a marketer. Here are a couple of examples.

-  You can share useful information with customers. If you know your target audience it won’t be difficult to find out what interests people and what issues are the most pressing for them. It can be used as you like - for example, place on the packaging of spices recipes of exotic dishes. 

-  Or you can use this approach in the SMM-strategy, email-newsletters , and so on.

-  Also, arrange promotions with the distribution of your products - give free samples at exhibitions and POS. As for the services, you can also make free procedures for “Like and Share” of your company’s page, etc. 

-  When you create a mailing list via email, SMS or general mail, use such phrases as "the last time". In this case the recipient won’t have a chance not to read all message till the end. You can do this, but remember to be informative and to follow the rules of selling letters.

-  Engage your audience with social proof - reviews, quality assurance, as well as - charity. 
This reinforces the image of your brand, promotes word-of-mouth marketing and increase audience loyalty.

Instead of conclusion

Along with all advises that were mentioned above, you should not forget about the Internet marketing strategies. 

Here the question of where to find customers for your goods and services won’t bother you if you have high-quality original content mixed with banner promotion, SMM and SEO, and much more.

But even in this case you have to start with a portrait of your target audience. If you find the right vision of who might need your product or service you have 50% of a successful sale

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