SEO for e-Commerce websites related to Navigation- 5 Tips for better Web designing for any website that deals with online shopping.
secret that every website of a company has four main objectives: to raise
loyalty to the brand, increase traffic, decrease the number of failures,
increase conversion metrics or sales! Much depends on how comfortable people
feel using your site.
Therefore, we will focus on what site navigation makes
and creates a “cozy atmosphere”. To be exact – the most common
mistakes that are made during its design.
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|Website Navigation Errors and their impact on Onpage SEO|
Error №1: Unusual
users have come to see the site navigation at the top or left side of the page,
so do not force them to wander around the site in order to find it, as these
games of hide and seek may not please them.
This would adversely affect the
conversion rates and increase the percentage of failures. Here you can ask
about the creativity. Yes, in site/page design creative approach are always
welcome. But the website navigation is clearly not the case where you should
give a free rein to imagination.
These experiments distract the attention of
users, who will be forced to study a new style of navigation, but not the main
content of the resource.
Error №2: Universal
rule of how to make site navigation clear – the labels of navigation buttons
should be informative. For example, menu items such as “Goods” or
“Services” are common to all companies, and similar names say not
much to users. Here is another example: “What we do” – the same
how to improve navigation of the site? Try to pick the most accurate labels for
each icon of the menu, and you will see how they talk with users. Visitors come
to your site to find the answer to their questions, so do not shy away from
them by formulaic phrases and words.
Your customers are not looking for
abstract “Goods” or “Services”, and navigation with these
icons will not affect the promotion of your site in the SERPs.
this problem – it’s the right time to correct it! Site menu and its structure
have to be optimized for the search engines and to speak in plain language with
the target audience.
Only you know about your products, so choose “Pool
equipment”, “Headwear” or “Wellness products” instead of simple “Goods”.
Error №3: Drop-down
as part of the navigation has become extremely popular, but there are two
significant reasons why it should be approached with extreme caution.
to catch the pop-up menu literally. One awkward movement – and it runs away
from you. And here you are again looking for click on the button, and then –
surprise! Another list of options. These catch-up is terribly annoying! Think
about it, maybe you should not stress once again your potential clients
for the refusal of a drop-down menu: low attendance of the following pages, or
the depth of view. If you have a problem of low attendance of top-level pages,
it is possible that the reason lies in the use of drop-down menu.
But there are
always exceptions to the rules. In this case, there are exceptions for large
sites with multiple partitions, as here the drop-down menu improves site
Error №4: Large number
of menu items
common practice in the past. But do not adhere to this tradition today with no
pressing need, because sometimes even 8 points are too many. Try to limit them
and use no more than 5. The less minor items you have, the more likely people
won’t stumble upon them and will focus on the most important pages.
This also works
for all site content, not only for its’ navigation. Each deleted element makes
another more visible. Short navigation is also important for SEO (Search Engine
Since most users will get a link to the home page and not to the
internal pages of the site, so becomes more “authoritative” for
search engines. When your Homepage is full of navigation links, internal pages
of the site become more valuable.
Error №5: Inappropriate
location of menu items
Research in the
field of psychology has shown that it’s easier to remember the first and last
elements of any of the list, rather than the elements in the middle. A similar
effect occurs with users.
Attention is considerably higher at the top (the
effect of primary) and at the end (the novelty effect). That is why the right
way is to place the most important points at the beginning of navigation and
secondary points in the center.
The menu item “Contact” should be
placed at the end of the top navigation in the far right corner.
are made in the site navigation can cost a lot for their owners. Therefore, the
menu items of the resource should be maximum informative, and their number
should not exceed 5.
The most important ones should be at the top of the list,
the secondary – in the middle. Avoid drop-down menu, and do not slide it to the
unusual place for the user (the top of the page and the left sidebar).
the recommendations of this article and be sure that the site analytics will
please you soon.