How Apple Company’s Marketing Strategy became Incomparable and went Beyond Excellence?
The product manager (not an engineer) monitors all stages so that the final product corresponds to the planned concept and not the tastes and desires of engineers. The next few years will be very interesting for Apple.
|Apple’s Marketing Lessons for Business Owners and Entrepreneurs|
Apple’s Most Successful Marketing Lessons to be Learned by Business Owners and Entrepreneurs:
1. Create a sensual intrigue
This causes the “stunning” effect. Each clip is very bright and loud.
A brilliant quote of David Ogilvy comes to mind: “Try to see an advertisement with the sound turned off. If it doesn’t sell without a sound – it is useless.”
Apparently, Apple made this practice a step further.
They not only made sure that the advertising should involve no sound, but made “no sound” the element of attraction. A clear example: a Saturday night you cook dinner in the kitchen.
surrounded with silence.Absolute silence. In this age of information noise silence is expensive.
You will turn around by intuition just to see what is happening with the TV. What’s else to say – think different.
And don’t be afraid to stand out from others.
2. The sequence in time and range
Sometimes it’s difficult even to keep a company in memory.
In the process of evolution there is a clear sequence and strategy. You won’t find revolutionary differences between the models and generations of products. So that’s how Apple company is encouraging brand loyalty. And the lesson is simple: think farther and don’t change your brand style.
3. Promote, encourage imagination and manifestations of emotions
In the advertising, Apple pays attention to the environment in which the product is used, but not on the dry facts about the technical characteristics.
of tremendous landscapes;
Therefore, the emotional marketing is still one of the most powerful ways to appeal to the audience.
So, present your product as a solution to a person’s problem in a clear and simple way.