Twitter Marketing: Tips for e-commerce Business to Drive more Traffic and Attract Sales.
Find out how to use Twitter for marketing your Ecommerce Business and Online store
A. Twitter Content Strategy
Twitter Content Strategy simply is What you should tweet? Instead of always wondering what you are going to tweet next make a proper plan before hand and streamline your content marketing on twitter to get maximum results for your e-commerce store promotions.
Some interesting tweets which you can incorporate to get you more engagement and consequently attract more sales for your e-commerce store are:
a. Polarising or interesting Questions and Polls
b. Discounts Tweets which are time bound offers
d. Giving solutions or Problem solving tweets
e. Sharing industry information
f. Share videos and interesting infographics
g. Share links to your blogs and other relevant links
h. Cross promote from other social media on Twitter and vice versa
- and Direct Messages.
Do not hesitate to retweet an important shareable tweet and it will enrich your twitter. Also, acknowledge a retweet done for you and appreciate.
Mentions@ often and engage your followers. Mentions for appreciation, mentions for replies, mentions for attention and mentions for sharing an info or offer etc.
Mentions works as a personalisation and gives the audience a feeling of connection with your brand and other audience who are not mentioned also get attracted.
Direct messages are good and many brands are effectively using to even generate sales leads or even mature the sales leads.
B. Twitter marketing Strategy
Embed Twitter Buttons on your Website and blogs and everything that is sharable and get more traffic from every shares and more visibility. Reach your Target audience with sponsored Tweets by investing in paid ads and promotions on twitter.
Promote your hashtag and get your audience talking about it to start a trend. Encourage your audience use hashtags and get more organic publicity on Twitter.
Let all your emails and newsletters contain twitter buttons for instant sharing on twitter. Keep some offers and discounts exclusively for your twitter followers to make them feel more privileged.
Analysing and Getting Results:
This helps to analyse what is doing best for you. What kind of tweets are performing best for you and what tweets needs revamping. Where to shift your focus on twitter and where to focus less.