Mobile App Marketing: Tips to get more Mileage and Downloads for your App.
Do you own a mobile app? are you in an online business of mobile apps? Like any other business, services, products, or websites you also need to market and promote your mobile app.
App stores are flooded with mobile apps and there is no dearth for unique ideas and app concept however what differentiates a successful app from a failed or sluggish one is not necessarily the concept but the marketing and planning to hit the target niche. Let us explore in this article, how to market mobile apps for more mileage and downloads.
In this article, we will discuss 14 ultimate tips for mobile app marketing which will help you get more mileage and downloads. Also, read this article about How shutting down the e-commerce website and going app only is benefiting the e-commerce business
14 App Marketing Tips to Promote your Apps Online
➤ Must Read: Tips to Increase Mobile App Downloads in Playstore
Here are the most prominent ways that i find of the utmost importance in the process of marketing your Mobile Application. Here we go-
1. Make a Separate Website for your Mobile App:
Promote your mobile app on your app’s website. Have a prominent app download link on your website. A website visitor is a hot lead who is interested in your app and that’s why he is visiting your website.
|Make a website to promote and market your Mobile app|
So, make your website clear and answer to all FAQs about your app in a neat manner. Website should also carry right contact numbers for further assistance and also a live chat.
Live chat increases connectivity and when a visitors get answers instantly he is more likely to download the app instantly.
2. Get your App a Mention at App Review Sites:
Make sure the prominent mobile app review sites have reviewed your app. There are many mobile app review sites which function in specific industries and areas. Connect with all of them and send your info if they have not already reviewed you.
|Use Mobile Apps Review Sites for Marketing your App|
10 Best sites for getting your app reviewed FREE:
You can use the below listed sites for getting your app reviewed:-
3. Use the Right Online Forums for Marketing your App Business
Discuss about your apps in right forums and provide download links. Look for the popular forums in your niche and get hold of right threads which can get you mileage and downloads.
Visit Popular Question Answer Sites and look for the questions where your app provides a solution and take advantage by referring your app to the forum member who are finding the related solution/s.
➤ Must Read: 50 Online Forums for Marketing your apps
4. PR and Media
PR and Media plays a prominent role in getting those millions of downloads by reaching out to the masses in your target market. Burn some cash and get more download through the PR and media promotions. Media loves stories.
If you can come up with some stories keep sending to them and they will connect you and you might get some free coverage also if your story is interesting to them.
Press Release sites play an important role in driving hits to a newly opened business or website by drawing in a lot of attention among their regular readers and associated online content syndicators. So, don’t miss this opportunity to get free promotion and traffic to your app page.
Find here some really good press release sites where you can publish news about your app.
5. Highlight USP
Highlight your USP in all your content and promotion materials as people do not have much time to skim through all the content everywhere. If the highlight is able to catch their attention it can help keep them as well.
So it is the first impression you create with a catchy highlight of your app. Hit the USP or the need that it fills.
➤ Must Read: Best Picture Editing Apps for Product Pictures
6. Reach to Locals
Talk about it with your friends and your social networks, your family and family friends. Leverage personal and professional relationships for promotions.
➤ Related Read: Tips to advertise your app via local advertising
7. Email Marketing and Newsletters for app promotions
|App Promotion and email Marketing|
Send emails to your email list subscribers and promote your app. Send appropriate download links needed within the email for facilitating instant downloads. By using newsletters you can send regular updates and news about your app to the new and existing users.
If you run your email marketing campaigns effective then you can take your promotions to a new height as email marketing is one of the most popular methods for getting success with digital marketing.
There are a lots of really good email sending programs available on the Internet which you can use to send your email newsletters in the best way possible. Learn here ad copy writing tips for creating effective email newsletters for marketing your app.
Email opening and clickthrough rates are the elements that decide how much success you get with your email newsletters. Find here tips to increase email opening and click through rates.
8. Social Media Marketing for App Promotions
|Social media plays a crucial role in app marketing|
To promote your app over social networking sites, the first thing you should do is creating social media branding pages for your apps.
Promote your app on all major social media networks like Facebook, Twitter, LinkedIn, Instagram, etc.
Try to join and share in as many community and groups as possible to increase visibility.
Join at least these social media sites as they are the best ones on the Internet world for online advertising and marketing for your app. Find out how to get marketing benefits from social networking sites.
9. Social Media Advertisements
Invest in social media ads after analysing which one is working best for you in organic promotions.
For example, a B2B corporate gifting solution might get more results by promoting on LinkedIn ads while an ethnic wear app store will get more results from Facebook’s ads.
10. Create a Referral Program
Create lucrative referral scheme to entice the downloaders promote to their friends and contacts and get more downloads for your app. This is really very successful ways to promote any app.
People believe more in what their friends and acquaintance refer to them.
This is also a cost effective and easier way to increase the number of downloads for your app. The more quality of an app product and the enticing referral program the more number of downloads in a faster pace.
➤ Must Read: How to build a successful referral program
|Creating a Referral Programs for Marketing your App|
You can also make use of affiliate marketing in your favor if you are ready to spend a good money amount on a continues basis on your affiliate marketers. The affiliates only charge you when there happen any real actions in the forms of downloads or sales ( premium or paid app membership/subscription from your app users)
11. QR Code Promotions
Promote QR code everywhere. Across all social media and embed in business cards and email and marketing messages sent across for promotions.
➤ Must Read: Business classifieds to promote your app
12. Playstore Promotions
Google play store promotions are most important to get some quick and consistent downloads. First and foremost complete the details page for your app and fill in all the details elaborately.
Do not miss upon any feature or function and mention the keywords. Optimizing the details page on Google playstore will get you more visibility and consequently more downloads.
Use these 10 best Mobile ad networks for taking benefits of aggressive paid advertising.
➤ Must Read: Advertise your app coupons and codes free here
13. Leverage Video Marketing
Videos are best for promotions as an average consumer nowadays is more inclined towards watching a video than reading through all that content out preset for marketing.
Videos have taken over and is a big marketing tool nowadays for content marketing. Create a video for your mobile app with a clear call to action and promote it on popular video sharing sites like YouTube etc.
➤ Must Read: Find the Video Sharing Sites List here-> 10 Best websites for video submission
[ ➤ Must Read: 10 Video Marketing Tips for Promoting your Apps ]
14. Join Appropriate Online Communities
Discuss about your apps in right communities on social media which might be interested in your app. Do a demographic analysis of your target market so that it becomes easier to find out and start discussing in the right group after identifying their potential.
➤ Must Read: How to use Snapchat for marketing your App?