Search Engine Optimization or Content Marketing: Which Method is best for Online Ranking?
allocation of time between two advancement technologies is a long-term dilemma
which any web marketer faces. There are so many things to do within the
framework of a marketing strategy, but there is also lack of time for their
to the famous saying “Time – is money” – let’s transform the question
“What to spend time on?” in the following form:
method – SEO or content marketing – will provide a better return on investment
(ROI) for your business?
The Value of Technical SEO
engine optimization (SEO) is aimed at the successful positioning of the landing page or site in search engines. Proper search engine optimization can also
avoid various penalties by the search engines.
few years ago all you needed to succeed in Internet marketing – was just a
technically optimized web resource. Some pages with good quality, good
structure, page titles with keywords – and your life is successful in terms of
search engine optimization. But times have changed and the old tricks no longer
the obstacles are well known, all reefs marked on maps and the path to the
perfect technical SEO is known to everyone. Now every marketer is relatively
easy to get a perfectly optimized sites for searches. Most of competent
professionals remember all the important elements of SEO and successfully
here is the problem: now you won’t get top places just by making a technical
SEO. If almost every your competitor uses this technique, how many advantages
over them do you have? The correct answer is: none.
standards of search engine optimization are defined, and you have to respect
them. The importance of technical SEO is not about attracting and increasing
the incoming traffic, but it’s a sort of “road works”. You must have a
“road” which will move the incoming flow of traffic.
technical search engine optimization is no longer equivalent to an increase of
traffic, but it’s a guarantee that your web resources will cope with it.
are some web resources with errors in html-code, broken links, non-optimized
titles and utterly useless metadata. But these sites provoked dramatic traffic
growth and destroyed all its’ competitors by a fantastic conversion increase
and reference weight. You may ask “How and why?”. The answer is content
The Value of Content Marketing
marketing is a real source of traffic. If all your competitors comply with the
technical standards of SEO, then you should do something else to distinguish
yourself from the rest and get the necessary flow of the target audience.
marketing – a proven way of getting targeted visitors and effective method of massive branding through a sequence of continuous dissemination of useful and
year, the cost of this promotion technology increases, and today more than a
quarter of the budget is spent on generation and distribution of good content.
At first glance, this statistics looks daunting. It’s the same as in case of
SEO, nearly every competitor uses content marketing. However, there is a
will not be able to attract more traffic by search engine optimization, simply
because of the fact that strict web standards incorporated some level of
possible achievements in SEO, that you will not be able to beat.
your content marketing can be better than others. People cannot produce the
same content. It all depends on you: if your content is better – you win.
How to Split Time between SEO and Content Marketing?
marketing and technical SEO are not competitors, but allies. So the question
posed in the title, should not sound like “What to spend time on?”. The question is “How should I
allocate my time?”
is the approximate distribution scheme:
Set up a technical SEO, bring it to a possible perfection.
used to do everything technically correct. SEO – is the “way” for the
targeted traffic. If you need a durable success in content marketing, start
with the technical (internal) search engine optimization.
Start and maintain your marketing strategy: spend your time to create powerful
comes a time when technical SEO can do quite little: all standards and
conditions are met. It’s time to create the greatest in the history of web
you have to deal with content marketing constantly. This process should never
stop. Of course, you always have to spend time on dealing with the technical
SEO – optimize the titles of pages, change the set of keywords, and so on. But
you’ve already understood what to spend more time on – content marketing. It’s
not even negotiable.
the beginning of this article, we wondered: what – content marketing or
technical search engine optimization – offering the best ROI? Here is the
answer: both technologies are important. Technical SEO preceded content
marketing, and high return on investment they can provide only by working
SEO or Content Marketing: What to Spend Time On?
Now, web ranking means not only Search Engine Ranking, but it also includes Social Media and Content marketing as well.
I think the best way to get higher rankings for your web properties is to keep a healthy balance SEO, social media, and Content Marketing!
Over to you:
What is your opinion? Where do you put in the most efforts in ranking your content: SEO, Social media, or Content Marketing?