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13 Branding Tips for New Businesses | Startup Marketing Promotion and Development Ideas

18 November, 2016

13 Branding Tips for New Businesses to Build a Successful Brand.


Branding is more than a name and symbol. A brand is created and influenced by people, visuals, culture, style, perception, words, messages, PR, opinions, news media and especially social media. 

Like when a child is born and given a name, a brand needs nurturing, support, development and continuous care in order to thrive and grow. Some brands have a life cycle and grow old like people. Some brands are timeless and never die, are “born again” or reinvented, while some brands live a short but powerful life and have an iconic legacy.  Lisa Buyer – The Buyer Group


13 Branding Tips for New Businesses development ideas
What techniques to use for Branding your Newly Opened Business?


More and more new businesses are created everyday and many could not survive and close down. However, when it comes to startups these days many enthusiasts who fail to recognise the importance of building a brand value shut down faster. 

Unless and until you have credibility, a rapport or a value for your brand in the market you will not be able to outshine. This is the reason even big players continuously keep working upon building their brand value and fight competition. 
A well-defined brand is what differentiates an amateur from a pro. It is not all that easy, but fret not.

In this article, I will try to guide you through the branding Tips for small business owners and new business.

1. Name and Logo



A unique, clear and a great logo is the first step to building a great brand. Read here some killer logo designing tips for a unique logo.

It is required to put your logo on all pieces of communication for building your brand. Put it on your invoices, newsletters, directories, business cards, all advertising and promotion materials to be circulated. 


2. A Professional Website



A professional website further adds to your authenticity in online space. In this digital era when all businesses are going online for businesses with no online visibility fails to build trust among the customers.



3. Vision for Your Brand




Creating a defined vision for your brand is very important to create a unique differentiated idea in the mind of the customers. You need to keep the customers bound at different points to have them a clear idea about your goals and core purpose. 


4. Personify Your Brand



Find an authentic personality who resonate with your brand vision and give a face to your brand. It helps people to relate to your brand and imagine it in real life use of your product and/or services. 



5. Humanize Your Brand



Humanizing the brands give the customers a positive feeling about it. They feel more connected. Humanizing means you open up your doors to let the customers in and connect with them at different levels to give them a complete feeling of security.

It turns your customers, employees, vendors and all associates into your goodwill ambassadors and even evangelists for your brand. 


6. Marketing Materials



Get all the marketing collaterals made keeping in mind the taste of the market. Brands usually come up with different designs for different regions in which they operate. The theme and design should be able to connect to the regional ecosystem to get noticed more. 



7. Network and Network




Network as much as you can. Reach out to the influencers and famous personalities in you industry and try to build rapport with them. You can do it through various personal mediums, however, social media is universal. 




8. Unique and/or Buzz




Be unique to create a  buzz or create a buzz by being unique. Being different and interesting than others will automatically gain you limelight and more attention. While there are many boring things happening around and going unnoticed, it does no good to any brand. 



9. Keep Honest


Being honest and clear about your offerings will earn you more trust and more trust means loyal customers. Playing around with things fo short term gains bad for your rapport and brand. 


10. Be Consistent




Be consistent with your brand building activities and your vision. Don't be or sound confused or lost to your customers. They are never going to trust you if you don't have faith in your own brand. 



11. PR and MediaMedia



Media people are always on a look out for a story. Create a positive story about your brand and send across to the major national and regional print and digital media. It will gain you free publicity and help you build your brand identity. 



12. Go Global but Don't miss Local




Keep your expanding goals high and don't miss out the global or national markets whichever you are targeting but don't loose hold of the regional market. Participate in local events happening in your city and keep the influencers in your region in your loop. 



13. Collaborate, Associate and/or Sponsor



Collaborate with related agencies for cross promotions. Associate your brand for good causes or charitable events etc. Sponsor charitable events and other events and shows which can help you get mileage. Weigh and analyse the worth of events before you invest. 

1 comment

  1. Thats quite a comprehensive checklist for someone who is starting out their branding exercise. We are one of the top branding companies in Mumbai and provide class brand management services. Anyone who is interested can get in touch with us.

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