e-Commerce Coupon Marketing Tips : Drive more sales and understand the do's and don't of Coupon Marketing
Online Ecommerce Business Tips for Sellers and Digital marketers.
Do you have some stock that is just occupying inventory since long?
Are you a startup looking to get first new sales for your e-commerce?
Are you willing to show some appreciation or reward your customers?
Are you looking to get some new customers?
If one or more of the above is affirmative you need to read more and explore this article to get the most out of coupon marketing for your e-commerce business.
To read more on the topic:
[ eCommerce Tips to get sales from Facebook Marketing ]
[ How to promote your Brand towards more visibility and exposure ]
[ eCommerce Shopping cart solutions for Storefront owners ]
[ Learn How to start selling your Products on Flipkart ]
[ Marketing Ideas to promote your eCommerce Business ]
|e commerce coupon marketing Tips|
Few warnings before you actually move to understand it better in depth about e-commerce coupon code marketing:-
a. Strategize carefully and ensure your coupon marketing should still give you profit margins and not cannibalize your business.
d. Don't rush in and depend on higher sales from coupon marketing. Use other sales mediums also wisely while running coupon marketing campaign simultaneously.
c. Don't overdo and hurt your brand positioning.
d. It doesn't help to always be the low price seller and gain customers. Customers should see a value at your reasonably high price also then you make more success and gain loyal customers.
[ Learn How to use Instagram for Ecommerce Marketing ]
10 Marketing Tips to generate sales with Coupon Codes
1. Partnerships and Alliances
Partnership and alliances help a lot in getting new customers through coupon code marketing. Partner with related products across the industry for mutual benefits or else partner with renowned brands that are selling on your e-shop to gain some mileage through coupon codes available on your e-shop.
|Making Partnerships and Alliances is a greater part of e coupon marketing|
Partnering with brands also establish a credibility amongst its loyal users and get you more loyal customers which are there to stay depending on how well you serve them.
For example, if you are selling a luxury soap brand you can offer them coupons worth X amount with every soap they sell. This way you also gain publicity with their print and electronic media campaigns.
[ Marketing Tips to get more Customers for your Storefront ]
2. Top Coupon Code Websites in India
[ 25 websites for advertising coupon deals codes free ]
Top advertising sites to advertise your coupons free online
3. Reward Social Media Fans
Coupons are the best way to reward the loyal buyers, fans and followers. It ensures they buy again from you for an exclusive price. It is always more convenient and affordable to retain old customers than acquire a new one.
4. Boost Affiliate Sales
To give a boost to your affiliate sales that you been making you may offer them discount coupons to drive more traffic from their channels.
Wheather you are an affiliate marketer or a company, the coupon marketing is must for you considering that both types of businesses are involved in selling products.
You could make a great income as an affiliate marketer if you promote the products you are affiliated with using these coupon marketing methods!
If you are a company and have devised your own affiliate or referral program then the marketing methods mentioned here very effective to promote your affiliate program or affiliate system.
5. Giveaways & Sweepstakes
Giveaways and sweepstakes for a contest or weekly winner's prize are a great way to engage customers on your video, website or blog.
6. Customize coupon codes
Most marketers make a mistake of flooding all the channels with the same kind of coupons. While we recommend you to design targeted coupons for different mediums to generate more coupon sales
[ Advertising methods for eCommerce Business ]
7. Cross Promotions
Cross promotions help two different entities promote each other products and enjoy mutual benefits without incurring any cost.
|Coupon Code Marketing -Involve in Cross Promotions for Quicker Results|
Coupons are a great way for brands to indulge in cross promotions and get quick results.
With cross promotions, the brands can control the volumes, geography and demography which means it can be highly targeted marketing.
Reasons why to start your eCommerce storefront at Weebly?
8. Value Added Promotions
Coupons, be it a cash back or discount or gift voucher increases the repeat customer and helps in retention. The customers get delighted and plan their next purchase.
|Making Value Added Promotions is greatly beneficial for product marketing|
It is very helpful specially for price sensitive customers while with price insensitive customers it hardly makes any difference.
Festive Season Special Marketing Tips
Why Coupon marketing is so Popular among sellers?
Coupon marketing is being equally loved by startups and big brands and what has made it so much popular is the fact that it can be instantly quantified.
It is the most measurable form of marketing.
We get to know our ROI and analyze the whole campaign with the volumes of coupons given away Vs the number of coupons redeemed.
Tips to Promote e-commerce Store