Prospect without Cold Calling: 6 Ultimate tips for success in Sales without a Single Cold call.
How to Start Generating Qualified Leads without Making Cold Calling?
Sales people often complain about cold calling. Nothing beats an inbound call. The very fact why sales people are apprehensive about cold calling in most of the industry is the quality of leads they get to work upon when it is an inbound call and not from a cold call.
An inbound call in certainly a more qualified and a quality call which every sale person loves to breakthrough. In this article we will highlight some of the best ways to generate leads without cold calls.
Read previous article to get an insight of Twitter Techniques to Start Generating Leads for your Business
Say No to Cold Calling Forever!
Tips for Generating Leads without Cold Calling
1. Events and exhibitions
Business exhibitions, events and trade shows are a great source to prospect without cold calling. Industry specific trade shows and exhibitions have been proven to be an effective marketing platform to generate leads. Within a small time period it puts you in front of a large number of prospects and potential prospects.
The exhibition can be about product sales or just promotional one. In both the cases you should have a proper plan as to how make the limited time period with such a large audience work for you.
Selling and/or building credibility, data collecting and segregating as well as post event follow-up are the three keys to successful exhibition campaign.
2. Social media marketing
Thanks to digital media which has made the reach so easy. The world is just a few clicks away. Facebook, twitter, linkedin, youtube, pinterst, instagram, etc have all been effective depending on what you are selling. Identify one or two platforms which suit your industry type best and focus on only those.
It is not wise to keep promoting everywhere in void. Engage with the potential audience with appropriate content which interest them to connect with you. Utilize the digital presence to gain more and more visibility and engage appropriately to generate leads.
3. Email marketing
Keep building your email list by collecting emails of those who signup from across various platforms be it social media or trade shows. Never miss out on any chance to collect and get prospects signed up or subscribe to your newsletters.
Giveaways and freebies are also good for a push. A free access to a problem solving video or free download of an ebook have worked well for others.
Do Check Out: Step by Step email Marketing Guide for Beginners
4. Whatsapp Marketing
Whats app has changed the way cell phone devices have been used for marketing. It enables businesses to increase the visibility of their products and services by promotions, interact with customers and close the deals.
From text content to video, images and audio all kind of promotions can be effectively carried out through whats app. While other social media platforms have a drawback that you interact with prospects more formally but with whats app it has an edge of talking more to the point and informally with the prospects.
5. Webinar Marketing
Webinars have been identified to be the No. 1 sales tool without having to spend a lot. Nothing converts better than a webinar not even a video. Nothing generates more qualified leads than webinars. It helps you connect with the audience better than anything. Earn your selling time by reaching out to a qualified audience.
Exude confidence in your product as webinars put you through the audience which have already shown interest in you and registered to attend your webinar.
Webinars not only bring you a consistent stream of blog readers and subscribers but buyers which results in genuine sales. Create a webinar that consistently converts..
6. Referral Marketing
No matter your type of business, referrals or word of mouth marketing are the most cost effective ways to get you sales leads. Recommendation from an already existing customer is a hot lead the moment you connect to it as the customer has developed a trust in your product or service.
Referrals can be of any type personal, professional, customer all effective in getting us qualified leads. All we need to do is satisfy our existing clients and produce more and more happy customers.
When the customers become your promoters nothing can beat that. Show appreciation to your customers, give them something extra, and develop a system for referrals and enjoy an expanding network of promoters who help you grow your business.
Take to the Internet based Business Classifieds websites
Business classifieds are some of the great places online that offer you free advertising options to promote and market your business. ( Learn how Business Classifieds add value to your sales and lead generation process )
Before you start advertising your business over classifieds, learn here some killer tips on creating ad copies
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