Top 10 Tips to Generate Leads through LinkedIn
this sounds an exaggeration to you probably you have never tried LinkedIn to
generate B2B leads.
LinkedIn is the most powerful business networking website
with over 300 million members.
Ever since its inception, LinkedIn is growing by leaps and bounds as a professional network where the “like-minded and same profession people” connect irrespective of their global boundaries.
generate cost effective leads on daily basis.
The present article is the new addition in our series of articles on social media marketing. Read the previous article which is based on how to promote your business smartly on Quora – the new social media giant .
|9 Effective Ways to Generate Leads & Sales via LinkedIn|
10 Social media marketing Tips for Getting Leads on LinkedIn:
1. Revamp your LinkedIn Profile:
compelling LinkedIn profile works wonders. Revamp your LinkedIn profile keeping
in mind what you want your prospects see when you reach out to them. Recreate
your profile headline and the summary.
Personalize your LinkedIn URL. The more
innovative the better. Think from the potential prospect’s perspective how you
want them to get attracted toward your description. It should call out and show
the value proposition that you are offering to your customers.
presented in a concise form should be intriguing to the prospects to take an
action and reach out to you.
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2. Connect and keep connecting:
Keep active and
don’t miss out any one you come across. Your old client, present clients,
references, ex-colleagues, acquaintances, everyone is as important. A very
common mistake most of us do is to add a connection and forget them forever.
Connecting brings you together while reconnecting will build the rapport
required to talk further. So, keep connecting again and again. Wish on those
birthdays, new job, promotions etc.
Also, actively reply and engage with
potential prospects or an indirect connection which engages your potential
3. Join LinkedIn groups where your prospects are:
|Make sure you Join LinkedIn groups that are related to your niche|
allows joining up to 50 groups. Don’t miss out the opportunity to engage
outside your direct connection through this medium. Join groups relevant to
The most common mistake here again we do is that we join
groups where our competitors are most of the time. It won’t hurt to join one or
two such groups but hunt out for the relevant groups where your prospects are.
Engaging with group posts which engages the prospects. Posting discussions
which engages is a big tool to earn more relevant connections.
4. Regular updates don’t hurt:
visibility and more visibility. The more visible you are chances are more for
you to come across the prospect when they are looking for you. So a regular
update is prerequisite to a good visibility.
Those with a good visibility and
better engagement are found to have better experience with LinkedIn as a lead
generation tool. You will also notice an increase in number of profile views
and other engagements.
5. Don’t ignore the profile viewers:
are in most cases the prospects looking out for someone like you. Don’t
hesitate to connect with them and ask for is they need some help in a short and
precise manner keeping it subtle.
Don’t scare them away to never visit again
ever by not sounding like the sight of a scare crow.
6. Use Advance filter:
with businesses those are your potential prospects. Keep building your list but
keep in mind to connect with only those you know and send them personalize
7. Share more Content:
Share more articles, videos and
presentations and become an interesting source for content which engages your
prospects. Keep sharing stuff that will be interesting to your potential
But don’t write coffee when you are selling tea. Keep making your
tea more interesting and focus on tea lovers only. If it interests a coffee lover and he tries
out your tea your battle is won.
But never try to deceive. Keeping honest with
the product or services that you have to offer and your specializations will
get you more business while a deceit will only turn down your growth graph.
8. Introduce others to your connections:
Introduce others and ask for introductions to your connections. This
will further help you to build your list and increase your network by
connecting with more and more potential prospects.
9. Give out Recommendations:
credibility. Try to get as many recommendations from people you have worked
with or you are currently working with. A nice recommendation from your
colleagues and ex colleagues actually presents good image of you.
|Give out Recommendations to make a good image on LinkedIn|
10. Sending Well planned and Strategic Messages to the new and Existing Connections
Now with all above in place here is your recipe to generate 5 to 10 leads everyday when you are regular with all the aforementioned practices as well as the below mentioned tips.
Send out one message a month to your entire list and keep it regular. For example, you have 3000 connections and all you need to do is to send out 50- 150 messages every day to complete sending to the complete list in a whole month.
On an average 100 messages will get you 5- 7 leads depending upon how much potential prospects are there in your connections.
The message that you are supposed to send out should not be a sales pitch. It needs to be a brief introduction about your product or service and a gentle question asking if there is any way you would like to connect and find some synergy between for mutual benefits.
Don’t spam your connections and customize briefly what you would like to send cross to the set of connections. Innovate and try out what message gets you better response. Frame and re-frame the content to get the best according to your industry type.
For all this you don’t need to spend whole day on LinkedIn. Just 30 minutes for daily engagements and 30 minutes for sending out messages and you are done for day to sit back and check out the leads that you generated. It’s that simple.
LinkedIn is also used as a Job Board by companies and recruiters around the world for prompt hiring solutions. Also see the list of 60 Job Boards for employers and recruiters