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E-commerce Business Website- 5 Tips on How to Improve your Storefront Sales Online

02 May, 2015




5 Things you can do to Increase Sales & Customer Engagement for your E-Commerce Storefront 




Being an online entrepreneur is no longer in the contemporary world where e-commerce development is the in thing. What is difficult is making profits as an online entrepreneur. You have to generate traffic to your e-commerce site and improve sales

Don't have your own e-commerce site? 5 best places to create your own e-commerce storefront easily 

Any e-commerce website could get a good sales and traffic if they improve these 5 web segments :- 


#1- Web Portal design and landing pages
#2- On-page and off-page SEO structure 
#3- Customer satisfaction (Including pre-sale and after-sale support)
#4- Online visibility score (via marketing and promotion)
#5- Social media presence

All this can be summarized in two sections- 

1. Getting desired traffic 
2. Products quality and customer support


Traffic generation can be achieved with the following lead sources- 


  • Search engines
  • Referral traffic
  • Social Media
  • Email newsletter or email marketing
  • online advertising


Photo-Flickr.com
e-commerce-website-sales-tips
E-commerce Shopping Website- How to improve Sales & Customer Engagement




The storefront website is your business premise so it has to be everything that a customer would like to see.Follow the basic tips to enhance search engine visibility as well as customer experience for your website. 



Here are 5 fundamental tips to create and maintain an e-commerce website that will bolster sales volumes:







1. User-friendly and expert web design




some-essential-features-of-e-commerce-website-design
Essential features of an e-commerce website design



To begin with, the site should be easily navigable. The customer should not struggle to see the goods or services you have to offer. The site should be simplified to ensure that customers maneuver easily. 


You should also ensure that your site is browser friendly. Try your website with several browsers such as Google Chrome, Safari or Mozilla Firefox to ensure that the site is compatible with multiple browsers. 



How to check browser compatibility of any e-commerce portal?



Visit here to check browser friendliness of your site and you can find screenshots of your web from hundreds of different versions of browsers.


Customers should be given the freedom to choose the version of the site they would like to choose depending on the internet connection. 


Have a mobile version of the site. The fact that someone does not have a computer should not mean that he or she cannot buy goods from your site. A mobile site should be available to ensure that mobile users can also use the site wherever they are. 


Remove dead ends if they exist. Every page of your website should channel visitors to the appropriate product, services or representatives.



Is your website mobile friendly?

Check the mobile responsiveness of your website in Google



Visual appeal


When it comes to e-commerce, looks are everything. You need to show case your products in the most visually appealing way as possible. This will ensure that the customers are glued to the screen. 


Search bar



A search bar simplifies the search for a particular item on the site. You need to ensure that your site has a great search bar that uses a rapid search mechanism so that every search will yield relevant results to the customer in question.


Simple checkout system


If customers can check out in a simple straightforward way, you can be sure they will come back. In those e-commerce sites where customers check out in one click, sales are high because of the convenience of the payment system. 


Regular checks


You need to conduct usability testing and realign your design to meet your requirements. Testing should be done on the key aspects of the site like the checkout process and the most frequently visited pages. You also need to check your site regularly to ensure that it is not down for certain users unnecessarily. 


Remove unnecessary requirements


Do not insist on making the visitors of your site register for an account. It is good for your customers to register for an account on your site but if you let them make purchases then register for the account later, the better. 


Ensure that you have great shopping cart software that is compatible with most browsers.


Landing page optimization- 


Landing pages are the most important parts of any kind of e-commerce websites. Make sure that your portal follows all the fundamental rules that dominant the sales and conversion process. Read these 10 Tips to optimize landing pages for maximum sales and conversions  








2. Adequate descriptions and Search Engine Optimization






It is important to group items into categories and subcategories and ensure that you offer as much information about the product as possible. Information such as the color, sizing details and availability is important to the customer. 


If you can add information on how the production was made, the better. People would also like to know what other customers are saying about the business and therefore if there are positive reviews about the product, you can make them available for all to see. 



Proper meta descriptions and appropriate choice of keywords is key to effective Search Engine Marketing that will boost sales volumes. If your site is not search engine optimized, it will be difficult to improve sells. 



For every product offered on the site, you need to ensure that its descriptions are well-chosen and unique so that people looking for the product on a search engine will get it on the first page. 





3. Rewards and extra features




Rewarding the most loyal customers will always improve sells for any type of a business. The reward can take any form, be it extra discounts or specialized treatment. If you can offer after-sales services such as wrapping and personalized notes the better. 



Offering free shipping to certain areas is a step in the right direction if you envision improving sells. If it is not economical to offer free shipping, make the information on the shipping costs available to the customers as early as possible. 

Order tracking and automation of customer service will be an extra feather to the hat. 







4. Reputation is everything





You need to build and protect your reputation if you are to improve sells on your e-commerce site. People should know your site as the one that offers the easiest shopping services. 


People should view your business as one that is committed to serving their interests. It will be very wrong if your customers feel tricked after shopping on your site. You should also protect the reputation of the goods and services you provide on your site


This can be done by encouraging customers to provide feedback and honest reviews on your business. 





5. Advertising, advertising, advertising




There are various ways of advertising your e-commerce site either online or offline. It does not make economic sense to create a great e-commerce site whose existence will not be felt by shoppers. You can come up with a workable advertising campaign that will include various strategies. A great advertising campaign is one that is diversified. 



It is very wrong to put all your eggs in one basket. Social networks are great for online advertising for e-commerce sites. the best way to enhance sells through social networking sites is to ensure that you use these sites frequently, run contests and giveaways and make themed product collages. 



If you are using email advertising, use the A/B testing technique to optimize the open and click-through rates. Reactivate your dormant customers and be prepared for the seasons of the products you offer to ensure that your newsletter is updated accordingly. You also need to take email marketing beyond your inbox. Read here about the 10 important tips to follow for increasing your list of email subscribers



It is important to be human and honest as you advertise your business. Online shoppers like the anonymity and privacy associated with online businesses. However, if you can try being human even on the site, it will make all the difference. 



In summary, if you are looking for insights on how to grow sales on your ecommerce site, these tips will be the stepping stones for you. Improving sales is the surefire way of enhancing success with all businesses. 

1 comment

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