Effective Business Advertising : What are all the popular methods of online advertising today in 2018?
Are you searching for more ways to advertise? Don’t you get the desired marketing results from our traditional methods of advertising and marketing? Don’t you think that it’s time to explore all the possible ways of advertising online to make faster and good number of leads and sales for your business or services?
If your answer is a ‘yes’ to any of the above questions, then please read this post to add a new campaign in your advertising project. I would suggest you to not go through this article if your answer is ‘no’ to all the questions listed above 🙂
Well, advertising is an ever changing dynamic field and we have to keep ourselves updated with all the new trends and techniques in the business marketing field.
We were planning to publish an article for those who are anxious to know all the fruitful ways and methods of advertising. And, here we are!
Please don’t hesitate to make a new addition in this list through comments if you know a different way of digital advertising which we have left uncovered here.
|12 Different Methods of advertising Online|
12 Most Popular Ways to Advertise a Business Online:
1. Pay Per Click ads
This is a paid online advertising method that is associated with contextual advertising and search engines. Adverts in form of text, images or links are displayed in Search Engine Results Pages based on the site’s content.
The advertisers only pay for the actual click-throughs. Google AdWords and Bing Ads are one of the most popular PPC medium
2. Paid Sponsorships
In this method, the advertiser sponsors a certain site, section of a site or a certain web page so that only his or her adverts may be displayed on these areas for a specified period. This method is good for branding purposes or when introducing a new product or service.
One of its advantages is that visitors to the site will only see adverts from the sponsor of the site and therefore there are no distractions. It is stable and its message is likely to stick to the minds of the visitors.
3. Banner advertising
Banner ad is the most prominent form of online display advertising. Banners ads are normally graphical advertisements that are usually displayed within a page, especially at the top or bottom of the site. They could also feature video, audio or even animations.
Other interactive elements can also be used to ensure that it is more effective. They can be placed on general sites like yahoo.com or on targeted sites. Payment can be a flat fee or on Cost Per Impression basis.
4. Display advertising
Other forms of display advertising include pop-ups and text ads. Pop-ups are also called interstitials and they normally occur when the visitor is waiting for web pages to load. They could however irritate some users and lead to low click-throughs, but they are popular with some sites.
Remember the popularity and effectiveness of an online advertising method largely depends on the advertiser needs and the nature of the audience. What works with a certain advertiser may not work with the other.
5. Email Advertising
Email marketing is also a popular online advertising method that is used by most online marketers to advertise their businesses. It can be solicited or unsolicited. Though the unsolicited (spam) emailing option is considered unethical, it is still used by many advertisers.
The solicited emailing option entails creating email lists from various sources and sending promotional emails to the contacts. It is a very cheap method and various email advertising platforms are available for advertisers to choose from. Here are the top 5 email marketing platforms for business advertising
6. Social Media Advertising
Social networking sites have really changed the way we communicate with our friends and relatives as well as revolutionizing advertising campaigns. Businesses can open social network accounts where fans can share their experiences with others.
On these accounts, the advertiser can post ads and other promotional messages and encourage the fans to share the messages with their friends and relatives.
Facebook is one of the best places to advertise your business and ensure that people all over the world know about it. Other social networking sites include, Twitter, Pinterest and Instagram, to name but a few.
7. SMS based Advertising
Though not very common, SMS on steroids are very popular with the online advertisers who know how they function.
These microblogs allow the followers or fans of the advertisers profile to be updated on the latest information about the business. The integration with the mobile phone technology is a step in the right direction as people can get SMS alerts on their mobile phones.
With the lion’s share of the world population having access to internet-enabled mobile phones, one can reach a large number of people through this method.
8. Search Engine Advertising (Free and Paid)
In the free method of SEM, you have to well optimize a website in order to rank it higher in SERP’s (Search Engine Result Pages) .Your website or business may get organic visits through the various search engines.
In this method of getting your advertisement reached to the target audience you need to promote and optimize website content as per the best SEO practices.
While in the paid method of SEM, you have to spend money to get traffic or visitors from search engines by using the sponsored ads in the related SERP’s.
9. Affiliate advertising
This is a very old and popular advertising method that allows both the advertiser and the affiliate to benefit. The advertiser allows the affiliate to advertise on his or her behalf and the affiliate gets paid in return.
There are many advertising models that are followed while advertising with the help of SEM or affiliate marketing. Get here the list of 10 popular terms being used in paid advertising
10. Online classifieds advertising
It is also possible to submit your business to the various classifieds advertising sites that are available depending on the nature of the business.
11. Article/content advertising
You can write articles on your business and submit them to various article submission sites.
12. Other methods of Advertising
Online advertising is dynamic. It changes every day. What was relevant yesterday is not necessarily relevant today. It is safe to state that there is ‘no better’ advertising method than the other, and that the list of online advertising methods grows every day, such that it is always inexhaustible.