A small guide for businessmen on how to set up an email marketing plan/ campaign effectively.
6 Steps Beginner’s guide on email marketing for business leads and sales.
Those who know that marketing is a contest for people’s attention employ a myriad of marketing strategies in their businesses.
eMail Marketing- an Introduction
Using eMail is a great way to advertise and market your business online. It is one of the 5 best marketing methods used by most of the online entrepreneurs to promote their business in every aspect.
Using emails as a way to generate leads and sales is also considered as the great marketing and advertising idea to promote a business.
Let us take a sneak peak of the practical details of email marketing as one of the popular marketing strategies applied by businesses today.
Planning for the email marketing campaign
|Well Planning a Campaign is crucial for the success of email-marketing|
If you are a beginner in email marketing, you have to adhere to a step by step guideline that will make the recipe for success in your email marketing campaign.
Off course, you need know what you are trying to achieve from the outset. You then need to know who you want to target and how you will get people to subscribe to your mailing list.
There should also be an indicator of how frequently you will send emails one the campaign is up and running.
Once you are ready, you can choose an email marketing tool of your choice from the list of email marketing tools such as MailChimp, Constant Contact and Toddle.
Step 1. Create an account with the chosen email marketing tool or software.
MailChimp is one of the most popular email marketing tools and using it for your campaign is easy. You will be required to provide certain details after which the wheels of your email marketing campaign will be set to motion.
email marketing software programs or websites-
- Interspire Email Marketer
- Constant Contact
Step 2. Link this account to your social network accounts
Step 3. Create a mailing list and add email addresses to it accurately
|They Say: “the money is in the list”|
Consequently, you need to have a list of email addresses to which you will send the emails or newsletters.
If you have a list already, you just need to upload it but if you are a beginner, you will have to create a sign up box in and embed it to your business blog or web site so that people can sign up your newsletter.
Signing up is a powerful signal of intent to buy, and you will need to send them email until they do.
On the same note, you can add email addresses from your site and other sources.
A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed, so do not just go gathering email addresses from every where.
Step 4. Prepare your email
Read 20 Plus great subject lines for creating a promotional business mail.
At this point, you can consider creating content that is based on the market segmentation so that you will send relevant emails to relevant groups of prospective clients.
Key to promoting relevant content in email is to provide an offer that is connected to the initial request.
What action have your contacts taken on (or even off) your website? Offer them content that fits with their intent and their needs.
If it is a newsletter, keep it relevant, short and interesting.
Always include at least one image to brighten up the newsletter. Use an interesting subject, for instance, a question can increase open rates e.g. “Would you like a week-end treat with a 50% discount?”
Make sure you keep the rhythm going.
Don’t miss to read this article for making the whole email marketing process a powerful Success >>