A small guide for businessmen on how to set up an email marketing plan/ campaign effectively.
6 Steps Beginner’s guide on email marketing for business leads and sales.
Unfortunately, business people are in such a hurry to launch their product or business that they seldom look at marketing from a bird’s eye view and they don’t create a systematic plan.
Those who know that marketing is a contest for people’s attention employ a myriad of marketing strategies in their businesses.
|6 Primary Steps for Starting an email-Marketing Campaign for Business Leads & Sales|
eMail Marketing- an Introduction
Using eMail is a great way to advertise and market your business online. It is one of the 5 best marketing methods used by most of the online entrepreneurs to promote their business in every aspect.
Using emails as a way to generate leads and sales is also considered as the great marketing and advertising idea to promote a business.
Email marketing is using e-mails as a mean of promoting your products or services. This can be direct one to one e-mails but typically it relates to sending e-mails to a group of people that have subscribed to a mailing list.
For example some people may subscribe a business blog to receive a regular newsletter from you. It is a cheap marketing strategy as the typical cost of running the campaign is nothing more than the time it takes to send the message, follow up with responses, and so on. It does not involve a series of legal issues.
Let us take a sneak peak of the practical details of email marketing as one of the popular marketing strategies applied by businesses today.
Planning for the email marketing campaign
|Well Planning a Campaign is crucial for the success of email-marketing|
If you are a beginner in email marketing, you have to adhere to a step by step guideline that will make the recipe for success in your email marketing campaign.
Off course, you need know what you are trying to achieve from the outset. You then need to know who you want to target and how you will get people to subscribe to your mailing list.
There should also be an indicator of how frequently you will send emails one the campaign is up and running.
Once you are ready, you can choose an email marketing tool of your choice from the list of email marketing tools such as MailChimp, Constant Contact and Toddle.
Step 1. Create an account with the chosen email marketing tool or software.
MailChimp is one of the most popular email marketing tools and using it for your campaign is easy. You will be required to provide certain details after which the wheels of your email marketing campaign will be set to motion.
email marketing software programs or websites-
- Interspire Email Marketer
- Constant Contact
Step 2. Link this account to your social network accounts
Step 3. Create a mailing list and add email addresses to it accurately
|They Say: “the money is in the list”|
Remember that to get the right message to the right person at the right time you first need to get the right data to the right database at the right time.
Consequently, you need to have a list of email addresses to which you will send the emails or newsletters.
If you have a list already, you just need to upload it but if you are a beginner, you will have to create a sign up box in and embed it to your business blog or web site so that people can sign up your newsletter.
Signing up is a powerful signal of intent to buy, and you will need to send them email until they do.
On the same note, you can add email addresses from your site and other sources.
A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed, so do not just go gathering email addresses from every where.
Step 4. Prepare your email
Basically, there is no formula for the perfect email – Authentic and honest messaging works.
Read 20 Plus great subject lines for creating a promotional business mail.
At this point, you can consider creating content that is based on the market segmentation so that you will send relevant emails to relevant groups of prospective clients.
Key to promoting relevant content in email is to provide an offer that is connected to the initial request.
What action have your contacts taken on (or even off) your website? Offer them content that fits with their intent and their needs.
If it is a newsletter, keep it relevant, short and interesting.
Always include at least one image to brighten up the newsletter. Use an interesting subject, for instance, a question can increase open rates e.g. “Would you like a week-end treat with a 50% discount?”
Bait without a hook is just food. The landing page should also be relevant to what the customer is looking for on your site.
Step 5. Send your email
|Sending your emails appropriately is also an imp step|
Once the content is ready, send it to your contacts. However, you have to consider the following tips before you do so :-
Make sure you keep the rhythm going.
After running the campaign for a while, you can check your progress by considering the delivery index, opening rate, clicking rate and the conversion rate, then take the appropriate measure.
Don’t miss to read this article for making the whole email marketing process a powerful Success >>