Is your retail shop or online storefront not getting enough leads and sales?
Try these 11 Tips meant for the shop owners who are struggling to get enough customers for their business
Success in the cutthroat world of business does not come on a silver plate. It requires adoption of pragmatic policies that will give a business the cutting edge over and above its competitors.
Combining traditional and digital age marketing techniques is the key to success for any business. (Also read- 50 bright ideas to promote a business )
|11 Marketing tips to get more customers and sales from your retails shop or storefront|
Marketing Tips for Shop and Store Owners
If you have opened a new shop (any type, like grocery shop, computer shop, clothing store, etc) OR you are not getting enough customers or clients for your small business, then you need to market it properly to get good business revenue from it. Read the below given tips to give a boost up to your daily sales.
This post is written for everyone who is running a shop/ store for selling products online or offline.
Read this post if you are running a business related to :-
- Retail shop
- Whole sale retail products selling
- Online storefront
- Online shopping website
11 Tips to promote your storefront online
#1. Create a Website for your small business
How a website can be useful for getting customers for your shop or store?
There are good chances that users are using Internet for searching various products and services in their local places.
So, if you have a website for your retail shop or products store, there are chances that your website will appear in search engine result pages for the queries related to your business or services or products.
Once any users reach on your website, they will get contact information and other details about your products and services from there and then they could directly visit your shop or contact you for further details.
Therefore, a website is a good source of directing online users to the actual physical location of your shop or store .OR at least you get a lead that you can easily convert into sale if you handle their queries properly.
( Read below given tips in this sub-topic : “Opening lines of communication with the customers” )
#2. Local advertising- Geo targeting your customers based on their locations
You can give your contact number or mention the address of your store in the sponsored Google ads. Choose from 99 Websites where you could get paid advertising to publicize your storefront for your local areas. There must be an option when you create an ad campaign to set a desired location where you want to show your sponsored ads to the potential clients for your products and services.
#3. Business cards, brochures, flyers and catalogues
These materials are normally given to people as freebies and they are cheap advertising methods for most businesses.
They normally explain most of the information that a customer would wish to know about the business.
#4. Print media (Good even for small and medium sized businesses)
With most of them, advertisements are placed in a specific column so that they can be easily noticed.
#5. Mass Media ( very costly, only large businesses can afford )
#6. Billboards and Signboards (Very beneficial and cost effective)
The visual appeal of billboards and signboards is almost irresistible. For this reason, a shop that envisions reaching the next level in promoting sales and reaching out to many people cannot avoid using billboards and signboards.
#7. Using industry influencers and opinion leaders
Working with influential people has a great impact to the sales volumes of any business, whether online or offline. For instance, creating the impression that the business works closely with a certain celebrity like the current Miss World will generate a lot of sales as a result of the fans of that specific celebrity.
#8. Opening lines of communication with the customers
Proper communication is in the heart of every successful advertising plan. This is because the customers’ tastes and preferences change constantly.
In a bid to keep abreast these changes and to maintain customer loyalty, it is important to maintain smooth communication between you and your customers, whether it is through emailing, social networking, telephone calls or word of mouth.
Remember that efficient communication is a two-way street, and it makes the customers feel that the business is operating at their interests.
#9. Using all the prominent Internet/ online advertising methods efficiently
Globalization is here, and we have to embrace it fully. Gone are the days when computers and the internet world make us feel like old Jurassic fossils.
With more than 1/3 of the world population having access to the internet, it is imperative to engage in internet marketing in a bid to reach out to the masses and improve sales. It does not matter whether you run an online or the conventional offline shop.
Online advertising comes in various forms, including:
Banner Ads placement sites such as Google AdWords, (Google AdSense), Bing, etc.
#10. Business Newsletters
It personalizes the advertising strategy and loos professional. It can focus on the frequently asked questions, details of the items that the business wishes to promote and community support special programs that will create a positive image of the business.
26 fast ways to improve conversions on your website
#11. Customer Driven Advertising Strategy
Depending of type of products that the shop deals in, it is easy to identify the customers of the business and come up with the most suitable advertising strategy for these customers.
For instance, if the shop deals in religious products, you may have to get involved in the congregation of that particular religion. Communicate with these customers frequently and let them know that they are highly valued and you wish to establish a long term relationship.
This means that you can determine the commodities your customers want and what they expect with regards to these commodities. This will further enhance efficiency in your business, leading to more sales and consequently high return on investment.
In a nutshell, profitability and bankruptcy in a business can be as a result of presence or absence of an effective advertising plan. Advertising and marketing is a core area of business growth that no business person can ignore.