10 Must Have Content marketing tools to promote a business online.
This is because content marketing is often understood as the means of using a piece of valuable content in order to gain and capture an audience which would help in getting a potential lead/customer.
|10 Outstanding Tools for Marketing your Content|
Although this is in fact one of the primary goals of content marketing, it’s essential to understand that there is more to content publishing and creation than to get a direct sale.
Marketing Enriched Content
As the name suggests, marketing enriched content is what most web marketers engage in by promoting the products and services of their site directly to the target audience. However the viral content could be basically defined as the “bait” which shouldn’t contain absolutely any trace of marketing or sales leads and should focus entirely on getting more readership, social shares and brand recognition.
There are several content and social media marketing tools which a digital marketer/ SEO specialist or other professional could make use of in order to plan, develop and implement a successful content marketing campaign for a particular business.
Content Marketing Online Tools- 10 Best Websites for Business Promotion
We will review here these 10 of the best Business content marketing free and premium tools. Though, any individual may use them as web promotional tools for their own website or blog.
Watch the outstanding Video on Content Marketing – Creating and amplifying your content:
List of 10 Outstanding Tools for Marketing and Promoting your Content
1. Buffer: The Undisputed leader in Social media content sharing tools available Online
The buffer app website basically gives the ability for content marketers to manage the posts which they share on their social media accounts by scheduling the most suitable time for it to be published automatically so that they do not have to manually publish it during those peak hours.
2. Dlvr.it : The Cost Effective Tool that shares your content automatically using RSS Feeds
Dlvr.It website is also similar to the buffer app; however it offers the ability to manage several social media accounts together when compared to the number of accounts supported by Buffer.
This is highly recommendable to larger businesses which need to manage several social media accounts and schedule posts, manage analytics and determine user engagement by comparing metrics across several channels simultaneously.
3. Storify: Market and Promote your content in the story form
Storify is a very good content marketing tool which bloggers could make maximum benefit of because it helps them to relate to the latest hot topics which are being widely spoken about on the internet at any given moment in time.
4. Mailchimp : The Most Popular email marketing tool loved by all!
Email marketing is also a good means of keeping in touch with an audience as it helps to keep them updated with the latest announcements and posts about the company through the use of a simple email in their inbox.
5. Feedly : A Potent Tool to organize and promote your content ( via feeds)
As marketers and content creators need to be in touch with the latest news and viral content which is being publicized on the internet related to their niche in order to make use of the opportunity to promote their brand.
Feedly provides a platform to stay in touch with this information on any device, mobile or desktop so that one could immediately post a relevant content on their official blog or site to their audience.
6. Pinterest : Market your Content in free and paid ways via social ads
7. YouTube : The Biggest source of Video Marketing
8. Google analytics : Analyse the performance of your content
This is a very important analytics tool which every online marketer should make maximum benefit of because it would give them a detailed insight into the success of their campaigns and the ability to identify whether they are moving in the right direction or not ( in terms of demographics and audience targeting )
9. Adwords Keyword planner tool: The Best Free Tool for Keyword researching and PPC advertising
10. Hootsuite: The Biggest Company that made social media sharing easy and effective
This social media management tool is also a valuable resource for considerably large brands and organizations to make use of because of its security, analytics, engagement, metrics and apps.
The above list of web promotion and submission tools is only a selection made with a general view and purpose. There are several hundreds of valuable online tools available which could be used to carry out a successful content marketing campaign for specific niches and business types.