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Website Landing Pages- 10 Tips to Make Business Sales Landing Page Highly Successful

06 June, 2014

Sales from a Business Website : Ten Useful Tips to Create Highly Paying Landing Pages 

Designing Killer Landing Page for a Website built for business services or Online sales

Landing pages are the most crucial content for any website or blog. They may have the potential to serve you as a multi-purpose space on your site. So, always try to well optimize the landing pages whether you own a small or bigger business website
But before expecting good sales you should promote your website effectively online to get the good number of unique visitors on a daily basis.

Tips for making killer landing pages for a business, services or sales websites

Why Landing-Pages are so important for any business-services or sales website ?

Your target audience will of course find you when they search for information related to your business. However, you have to get them to click on the result which will of course lead them to a landing page

The landing page has to have relevant information that will actually lead to a conversion, if not then your business landing page will not serve its purpose. 

If you are one of those online business owners who wonder in despair why their business landing pages aren't paying adequately, then you need to think about certain areas on your website. 

There must be some important factors that are impacting your overall sales. You are doing it wrongly . 

Read the below paragraphs to find out what are the most important areas on your websites which are vulnerable and prone to fall flat impact lessly. 

Keep reading the 10 useful landing page optimization tips to help you make more money with your business website:-

These 10 tips are some of the best rememberable points while creating or optimizing landing pages for a business, sales or service website/ blog

#1. Maintain Relevancy 

What often irritates many online users, is going to a site that doesn't deliver what it promised in the ad and instead offers useless facts. If they click on an attractive ad, ensure that the ad has detailed information about what it's advertising. 

If for example your ad reads, 'easy ab exercises for beginners’ and then takes your audience to a landing page that says, 'five health products that you must have’ , your audience will never read the information because it is irrelevant to them.

#2. Answer Your Visitors’ Questions

Most online users will click on an ad when they feel it is actually going to answer their questions or solve their problem. An ad with a landing page that answers most visitors queries will prompt them to not only read every single word but they will also buy whatever product or business services you are selling.

#3. Make Your Call To Actions Clear

The call to action buttons are one of the most vital elements of a landing page. It is important to give your visitors a real reason to click on your call to action buttons on your landing page. 

Avoid using shallow words like 'Click’ , 'Submit’ or 'Subscribe’ , you have to tell them what they will get when they click and it shouldn't be a matter of guessing. Say something convincing like, 'Click to Create a Profile’ or 'Subscribe and Get a Discount’. Your visitor is likely to confidently click and seal the deal.

#4. Earn Your Visitor’s Trust

You can’t blame your visitors for distrusting you initially and being on guard because there are so many lies doing the rounds online. However, you can break the wall of distrust and make your visitors to trust you. 

Add real testimonials of people who have actually used your product, social media icons, any media coverage ( If not, then get mention of your website or business into best of press release sites ) about and anything that will give your brand some credibility on the landing page. If they trust your brand they will definitely buy your products.

#5. Maintain Simplicity

Never overdo your landing page design as much as you want to create that visually attractive page. Eye-catching images and graphics might get you some admiring views but they really can’t get you the much-needed conversions

Let the message be simple and clear and avoid any complexities in the form of cluttered landing pages.

#6. Optimize Your Landing Page To Load faster

Many online users are impatient and if a page takes more than 3 seconds to load, the visitor will definitely move to another page and you will have lost a lot of sales.

#7. Only Quality Content

Your landing page has to have information that is well written so that your visitors can understand. The language has to be perfect with uncomplicated short sentences. 

It also has to sound genuine and not just a jumble of words for the sake of content. The visitor will understand and definitely heed the call to action.

#8. Original Content

The content must be quality and very informative but it should not be copied from somewhere else. This will make you untrustworthy especially if the visitor has read the same content before. It will greatly decrease your credibility.

#9. Keep It Short

Long landing pages are never effective. Like stated further above, online users are impatient and will not read extremely long landing pages, unless your content is extremely engaging. Often times however. it's shorter landing pages that bring in the conversions.

#10. Optimize Your Landing Page For SEO

If your landing page is not optimized for Search Engine Optimization (SEO) then you will not have many conversions. Simply ensure that your ads, main content and headline contain the keywords. This will make it simpler for your visitors to find you.

Submit your website to the 50 free search engines to optimize and index your website for a better off-page SEO

See Also:

Submit your business website to the best directories

50 Online Business tips for Internet marketing and advertising

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1 comment

  1. Hi. Thanks for the tips. I've always heard about landing pages can improves your bussiness sites but I never knew how to create the best landing page. I can see people nowaday they don't have quite a good landing page. Some of the contents are not necessary and unorganized. Luckily I found your useful tips. Will optimize my landing page following your tips soon!


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