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Online Advertising and Marketing Ideas| 50 Best Tips to Promote a Small Business

08 February, 2017

Online advertising Ideas and Marketing Tips for Businesses: 50 Best Tips for Marketers.

Promote your business, services, or company using these Internet based top 50 marketing tips and techniques for business owners, sellers and marketers.
Most practical and widely used marketing methods and ideas for business owners and service providers. Promote your business, services or website portal over the internet using these tricks and means.  

The Ideas for small business mentioned here includes, Thoughts, marketing ideas, techniques, and concepts to promote anything online and offline. 

50 Ideas for Online Advertising and Marketing for Business Promotion

Advertising tips for small businesses 2016-17 for Online paid advertising, free advertising, business marketing, etc. Promote your Small Business using these great tips and ideas that really work! 

Content Highlights:-

  • Advertising and marketing Preparation 
  • Advertising and marketing Materials
  • In-Person Networking
  • Direct- email advertising - E-mail Marketing
  • Social network Marketing
  • Online marketing
  • Advertising with Content
  • Partnership Building
  • Special Marketing Ideas

50 Practical Tips and Ideas for Marketing and Promoting any Business.

[ Small Business Marketing Strategies for effective Brand making and sales/ lead generation ]

Related Read: 6 Ultimate Business Startup Marketing tips every Entrepreneur must follow Startup

Learn here about marketing and advertising ideas and tips to promote an Insurance Business

#1. Reinvent:

Update or produce an advertising and marketing plan or agenda for your business. Revise its main source of customer acquisitions and begin a marketing research as per your capacity.

#2. Create positive references & reviews for your business or products:

Create an one-of-a-kind marketing recommendations. Customers rely more on recommendations by trusted referrals. They put great trust in positive/negative reviews provided by their fellow customers. 

#3. Readjust Targeting:

( External changes. But may have a big impact on your business ) 

Fine-tune your target viewers and particular niche. Analyse what works in your favor and what may be the most feasible and least profitable customer targeting plan for your business marketing. 

#4. Expansion:

( Internal factor. A Major point for any business ) 

Think about how could you broad your range of services and products that your business has to offer currently. Analyse the risk factor involved in expanding your services. Expansion seems a very alluring and positive thought in any business and others look at it as a success. But, there is also a risk involved in it. 

There should be a perfect time and budget to achieve that and the hardest part is figuring out the right time. Only you can make an estimate about it. Again this thing depends upon the size of your business. But, undoubtedly, 'expansion' is a must to consider element in any business.   

#5. Print advertising:

Develop or upgrade your pamphlet and circulate it in local areas where you want to make your business stand out.

#6. Update your visiting cards as per the marketing plan of your business.

#7. Rediscover the design and sales pages of your website and make them appealing.

#8. Be innovative with your marketing plans and include various promotional items and provide them away at any networking occasions you go to.

#9. Create a Sales Pitch for your Business:

Let’s face it; the traditional sales pitch is no longer appealing. Even the term pitch’ elicits images of generic suites bombarding you with product or service information. However, the world changed and that approach no longer works.

Instead, you should try and invite discussions and conversations with your prospects. Marketing is now customer oriented and incorporating that into your sales pitch will help. Here are five ways to create a customer oriented pitch.

How to create an effective sales pitch for your business marketing-400x300
Creating an Effective Sales Pitch while Selling is a Great Idea for your Business Marketing

How to Create an Effective Sales pitch for your Business:

➤. Find a suitable hook

Getting the attention of the prospective customer or client is the first step in any successful pitch. One liners do not work in sparking a conversation. The best approach would be to use a story. This will attract your prospect’s attention, allowing you to spark the conversation.

. Use due diligence

In a customer oriented world, understanding your prospect is important in developing the connection required to win them over. Good research keeps the prospect engaged and allows you to highlight your product’s benefits in a way that matters to them.

. Respectfully address objections

After any pitch, you should always prepare to face objections. One strategy is to always have an answer to the most common objections due to authority, budget, time or need. Second, when comparisons are made with other products, make objections about these products.
This allows you to use the shortcomings of competitors’ products to boost your sales.

. Make close referrals

Referrals are very important to the modern customer and most businesses fail to take advantage of this. Always ask your existing customers to refer you to others. You will always have the upper hand when pitching to someone referred to you.

. Call to action

A vital part of a sales pitch is instigating a call to action. Being proactive is important at the end of any pitch so that even though the buyer may not buy immediately, they can always reach out when they have a need fulfilled by your company. It is imperative to make sure that the call to action makes sense to the customer.

A dynamic sales pitch can hold your prospective client’s attention, allowing you to explain your business ideas, give product specifications or highlight service advantages they can get. A more conversational sales pitch develops customer relationships that attract the prospect to your business.

#10. Register for a business seminar. and present yourself to various other neighborhood company owners.

#11. Introduce a multi-piece direct-mail advertising project.

#12. Include Telesales telephone calls to generate sales and leads via telecalling advertising.

Here are some of the essential tips you need to have them right before you start your telemarketing campaigns: How to generate sales and leads via telecalling/ telemarketing/ telesales

#13. Send out various other motivations and free gifts/ items to your past and existing clients to reclaim your business from them.

#14. Steps to Promote your business on the local radio channels

Promote your business on the local radio-400x300
Local Radio Channels could be the right answer to your marketing needs

You can also Promote your business effectively on the local radio channels.

Sales and Marketing Made Easier Through Radio Channels.


Radio is one of the most reliable source of marketing. It is used to reach a large population with different demographics within minutes in one single advertisement. It is very reliable and convenient to both advertising companies and their clients. 

To generate sales and leads, companies needs to understand their market in a given geographical area and the cost of doing it. 

9 Steps to Generate Sales, leads and marketing through radio channels.

Step 1.  Your demographics should be understood. 

Research the age set of people who listen to radio news, music and other radio programs and relate the finding with the products to be advertised. 

Step 2.  Calculate your budget.

Approximate the size of marketing, and the needs for the event to be a success through relating the past experience and the current budgeted one.

Step 3. Consider time of doing your marketing.

One day sales and marketing event needs to be advertised between 7 to 12 day prior to the event. Advertising new products needs an extended time of say 12 weeks.

Step 4. Do a brief press release.

Review your event by writing a short press release and send it to radio stations.

Step 5. Choose and negotiate with radio stations that seems fit for your promotion.

Do an inquiry on how each radio station is doing the marketing and consider the best station.

Step6. Do a script and present it to a radio station of your choice.

The script may include music, artists, presenters and the time the marketing will be on air. 

Step 7. Revise and review your promotions before it goes live.

This will keep track on errors.

Step 8. Schedule for sales and marketing advertisement placement.

It should be done during pick time.

Step 9. Keep track on the promotion.

Make sure it goes down to the public well.

By following all these steps, be assured to generate sales, leads and marketing on radio channels successfully. 

#15. Market your products in the Yellow Pages.

#16. Promote your Business on a Signboard.

Marketing your Business on a Signboard-400x300
Signboards are great means to market your Business

If you own business, then you would know the importance of marketing and promotion. If you decide not to promote it, then it would be next to impossible for you to generate sales and leads for it. To do the promotion, signboards can offer excellent help to you. And if you are wondering what are the steps to promote your business on signboards, then you can find the answer below.

3 Important Steps to Market your business on signboards

➤ Fix a budget: Any marketing campaign can offer you a great return on investment only if you fix a budget before the start of the campaign. Set a budget for the campaign and then you plan things accordingly. It will help you find the right spot for marketing, and you can get optimum results as well.

➤ Find the locations: If you want to generate sales and leads for your business, then choosing the best location for signboards is critical. If you do not choose a good location, then you will not get any positive outcome from it. Thus you shall evaluate the locations in a detailed manner.

➤ Contact advertisers:  Finding a spot is one thing and getting permission to display signboards on that spot is an entirely different thing. You can get in touch with various advertisers to know if that place is available in your budget or not. If it is available and fits in your budget criteria, then book the place for your marketing purpose.

After this, you need to create the signboards for your marketing purpose, and you need to display at your preferred places. Here, you need to make sure that you invest a good amount of time and efforts for creating the signage so it can generate sales and leads for your business. And if you need help from experts, then don’t mind taking that help in anyways.

#17. Make Usage of magnetics or sticker labels to market on your+relates automobiles.

#18. Get an ad about your services in your regional Newspaper

How to Get an ad about your Business services in regional newspapers.

Despite the rise of news via online means being available, a significant number of people still do read the daily newspapers. If you're a business that looks to make yourself and your services known within the regional community, a newspaper ad may just do the job for you. The question, however, lies in how this can be done.

A few aspects will have to be considered before placing an ad with the regional newspapers and successfully getting it published.


Pricing policies for newspaper ads are largely dependent on the newspaper size, the size of the ad to be published, how often it will be published and if it will be published in colour. A larger and more widely read newspaper will cost more to advertise in.

Likewise for a bigger sized ad that is published more than once and also printed in colour. The costs can be significantly higher as compared to a small ad in black and white colours placed with a small town newspaper. 


It is important to assess the newspaper company that you will choose to market your business services under. A regional newspaper with a wide readership will indefinitely cost more but you may also be required to publish your ad more than once in order to grab a proper audience and their attention towards your listing. Repetition is key and sure is costly.

Ad placement

Should cost not be an issue for consideration, another critical aspect of advertising businesses on newspapers in order to generate sales would be how the ad is being published in the newspaper. The section, page and location of the ad matters and a popular section with a eye-catching spot requires a bit more forking out from the wallet but can also be worth the venture should the ad draw in the intended crowd.

#19. Think about making live advertisement about your brand on a Local cable television.

#20. Market your business or company on Facebook. Facebook is a must have social media advertising website to include in your advertising plans.

#21. Consider Marketing on LinkedIn as it's the most popular networking site among professionals and business owners around the World.

#22. Purchase ad spaces on various similar sites via banner advertising.

#23. Promote your business on various other top best social networking sites on the Internet.Like, GooglePlus, Pinterest, Quora, etc 

#24. Make a Facebook web page for your business or company.

#25. Acquire a vanity URL or username for your Facebook web page.

#26. Develop a Twitter account. Reply or retweet another persons on Twitter.

#27. Configure a business listing page on Foursquare for local advertising .

#28. Listing your business or company services on Google Places.

#29. Begin a company blog. Create blog posts on it often. Learn here about the 5 sure shot ways to promote a business blog

#30. Begin business social bookmarking for your online content.

#31. Generate good backlinks for your company or business blog. 

#32. Begin a Google Adwords pay-per-click project for paid advertising.

#33. Begin Bing + 7 Search and Microsoft adCenter pay-per-click advertising project.

#34. Make Video tapes of the articles of your blog and company services and products and Upload them to YouTube.

#35. Inspect on-line directory sites lists and acquire noted place in preferable directories. Generate high quality backlinks and create online visibility via directory submission.

#36. Establish Google Analytics on your site and blog and analyse your site regularly to Evaluate your Google Analytics data. 

#37. Register a brand-new domain for an advertising and marketing project or a brand-new services or product. Work with an advertising and marketing professional. Employ a public connections expert. Employ an expert copywriter.

#38. Find out even more regarding neighborhood local advertising from businesses similar to yours. Track your internet credibility. 

#39. Produce an e-mail opt-in on your site or blog. Put an option where users can subscribe your blog. 

#40. Supply a free of cost download or cost-free present to make folks to include their e-mail address to your listing. Send out normal e-mails to your email listing.

Begin a complimentary regular monthly e-mail e-newsletter. Perfect your e-mail trademark by Including sound, video clip and social sharing performance to your e-mails.

#41. Develop a company mascot to assist market your brand name.Spend for affordable advertising and marketing.

#42. Cross-promote your services and products with various other neighborhood companies. Request references from your customers and connections and send a consumer fulfillment questionnaire.

#43. Compose a Press news release article and submit it to free PR sites. Send your news release to different circulation networks.

#44. Make use of content marketing. Hire bloggers to write good reviews for your services on their own blogs and websites.

#45. Affiliate marketing - Make use of online affiliate marketing and offer good resources and tools to your online affiliates.

#46. Start a campaign to advertise online on best of the classified sites for the countries where your business has to have an online presence.

#47. List your business, services, or products on local market places.There are websites, like Freelancer, Fiverr, Elance, Odesk, SEO Clark  where small businesses are selling their services worldwide.

#48. Hire freelance professionals to assist you for business advertising, promotions, and marketing. 

#49. Outsource your sales and lead generation activities to telemarketing and telesales companies where they charge (fixed or commission based) you comparatively smaller amount. 

#50 Forum Advertising: Internet forums have been popular among business owners for years. You should take the free opportunity of promoting your business via online forums for businesses.  

Business Advertising and marketing Resources, Tips, and Techniques on Ads2020:-

At Ads2020.Marketing, find Online marketing and advertising resources to market and grow your company, services, or business plans.

Get trending Ideas, concepts, plans, and strategies for Businesses for any region in the entire World, Including United States, USA, India, UK, Australia, Europe, Mexico, Germany, Brazil, Italy,Indonesia, Bangladesh, Pakistan, Asian Countries.

Advertising and marketing tips for Business, Services, and Companies around the World

For more Business promotion ideas and tips for small business owners

Marketing Ideas for Ecommerce


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    1. Hi, Thanks Rekha for dropping by and commenting here. We are open to any kind of valuable suggestions regarding our marketing blog.

  4. Hey thanks for this amazing tips! I've been practising some of the tips you've given above, and yes, those tips work! In my opinion, having social sites such as facebook and twitter is necessary as we can keep in contact with our buyers, in a very easy way as nowadays everyone has facebook accounts. And yes, do not forget to be nice to your clients. All those small things actually matter. Thanks!

    1. Thanks Johnny for taking time to post your valuable thoughts here. I totally agree with what you said about Facebook marketing. Please check other content on our site and do suggest what you think. Thanks again!!

  5. In marketing we always start with a good quality content. Shareable and interesting content. a content that gives good insight with your topic that touches the curiosity of ones thoughts.

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    1. Very well said Robbie. Content is becoming more important in any kind of marketing. Interesting and unique content gets more attention, no doubt!

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  7. Thank you for giving me best plans and knowledge about the business growth. Your ideas really work for my business development. Keep it up.

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  9. Ecommerce websites attract thousands of buyers by offering great deals and better prices.Lots of ecommerce websites are being developed in order to fulfill market demands.

  10. oh many many tips. :) You seem to be a good advertiser hmm.
    Apart from social media. One can always go to business portals like IndiaBizClub where there is huge scope for you to attract new audience and there you need not be humorous all the time. Because audience is business oriented

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