Retain your Online Shoppers and Lower the Per Customer Acquisition Cost
Online shopping can be more of impersonal experience as we all know but there is always a way out to utilise things in the best way.
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Customer retention strategy forms to be an important part for any business and it should never be avoided or taken in light perspective. Remember, customers can make or take your business.
Retaining customers in offline space is easy than retaining them in online world. Reason being your online customer must be sitting miles away, just reading about your brand, checking website etc and you being online retailer have customers from distinct places with different taste/preferences, needs, demands etc.
Establishing a good rapport becomes a difficult task which could have helped you in building trustful, personalized relationship with your customers. But nevertheless, there are few tips you can follow in order to grow your customer base online and retaining them for long term.
Here you go!